AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Neora™ Previews Revolutionary Age-Fighting Hair Care System

December 18, 2019 GMT
Neora™ Previews Revolutionary Age-Fighting Hair Care System
Neora™ Previews Revolutionary Age-Fighting Hair Care System

DALLAS--(BUSINESS WIRE)--Dec 18, 2019--

It’s time to love your hair again. Neora, a leader in science-based, anti-aging skincare and wellness products, recently offered a limited preview of its ProLuxe™ Hair Care System. The innovative line features four hair care products formulated to work synergistically to rejuvenate aging and damaged hair.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191218005730/en/

Neora™ Previews Revolutionary Age-Fighting Hair Care System (Photo: Business Wire)

“This product line is the result of years of research and development,” said Neora co-founder and chief sales and marketing officer Amber Olson Rourke. “Neora spent a lot of time searching for the perfect ingredients and system that would help intuitively keep your hair healthy, repair damage and give it that youthful shine, bounce and manageability that you are looking for.”

The four-step system includes:

ProLuxe™ Rebalancing Shampoo, created for daily use, features a rich concentration of protein blends that help fight the signs of aging hair. Its exclusive ingredients work to cleanse the scalp of pollutants, impurities and general build-up and provide an optimal environment for healthy hair. The ingredients also work to strengthen hair, allow an optimal exchange of nutrients where hair and skin meet and help balance the scalp’s sebum for ideal moisturization.

ProLuxe™ Rebalancing Conditioner is a nutrient-dense, daily conditioner formulated to help restore hair’s soft, smooth, radiant appearance and youthful feel and movement. Its exclusive ingredients deeply nourish and hydrate to help even fine, fragile and brittle hair, quickly penetrating the hair shaft to strengthen and protect it from daily aggressors and everyday stressors. It intuitively reinforces optimal moisture of the scalp and hair shaft, helping oily and dry scalps balance to achieve the right level of moisturization while providing itchy scalp relief.

ProLuxe™ Hair Mask is an intensive, once-a-week treatment formulated to intuitively seek, find and repair almost every type of damage done to the hair shaft. It features exclusive ingredients that penetrate deep into the hair fiber to repair damaged hair by bonding together broken strands for a long-lasting effect. The ingredients work to restore hair’s youthful, healthy appearance, including improved shine, hydration, strength, elasticity, manageability and color retention, providing immediate results with cumulative impact after multiple uses. It helps oily and dry scalps balance to achieve the right level of moisturization and provides itchy scalp relief.

ProLuxe™ Scalp Treatment is a state-of-the-art, daily, leave-in treatment that works to create the ideal environment for producing the appearance of stronger, thicker, younger-looking hair – including working to restore natural hair pigment, so you see less grey hair. Its exclusive ingredients penetrate deep into the scalp to target the hair follicle to combat white hair and maintain natural hair color without using colorants. The ingredients help support a healthy scalp by improving skin renewal, barrier function and natural exfoliation. It works to strengthen hair and restore smoothness and suppleness and helps oily and dry scalps balance to achieve the right level of moisturization, while providing itchy scalp relief.

“The preview sale performed exceptionally well, selling out in 3 weeks and we have already received rave reviews from customers,” said Olson Rourke. “We are looking forward to permanently adding this new vertical of hair care to our product portfolio spring 2020.”

About Neora

Based in Dallas, TX, Neora is a global relationship marketing company with age-fighting products crafted from cutting-edge research and science. Founded in 2011, Neora has shattered industry sales records while developing a strong customer base in North America, Latin America, Europe and the Asia-Pacific. Neora is committed to providing an excellent product line based in real science. The ProLuxe Hair Care System is cruelty-free, vegan, dermatologist tested and for all hair types. It is free from DEA, gluten, GMOs, parabens, phthalates, silicone, and SLS/SLES. Visit neora.com/haircare for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191218005730/en/

CONTACT: Anna Proctor

The Power Group

anna@thepowergroup.com

615-772-3052

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: COSMETICS RETAIL

SOURCE: Neora

Copyright Business Wire 2019.

PUB: 12/18/2019 03:30 PM/DISC: 12/18/2019 03:30 PM

http://www.businesswire.com/news/home/20191218005730/en