Salesforce Reveals 2019 Holiday Digital Sales Grew 8 Percent to $723 Billion Globally
SAN FRANCISCO, Jan. 10, 2020 /PRNewswire/ -- Salesforce (NYSE: CRM), the global leader in CRM, today released its 2019 Holiday Shopping Report, revealing the trends, data and insights brands and retailers need to prepare for the 2020 holiday shopping season. Overall, Salesforce data shows an 8 percent increase in digital spend over the 2019 shopping season, with $723 billion in digital revenue worldwide.
Top Salesforce 2019 Holiday Shopping Insights
For the report, Salesforce combined insights on the activities of hundreds of millions of global shoppers across more than 30 countries powered by Commerce Cloud, billions of consumer engagements powered by Marketing Cloud, and millions of customer service cases viewed in Service Cloud between November 1 and December 31, 2019. This season’s top retail highlights and trends include:
“Throughout the 2019 holiday shopping season, retailers saw success with mobile commerce, store pick up and personalization via artificial intelligence and social engagement, removing friction in the ways shoppers browsed and purchased,” said Rob Garf, VP, Industry Strategy for Retail, Salesforce. “Mobile certainly catered to people on the go this holiday season and in 2020 brands should be looking for ways to integrate this experience into physical stores for a true omnichannel shopping journey.”
Salesforce Brings Shoppers and Retailers Together For the Holiday Season
Salesforce delivers massive scale in B2C CRM. Here’s how Salesforce helped retailers power personalized commerce, marketing and customer service throughout the 2019 holiday season (November 1 - December 31, 2019):
2019 Salesforce Holiday Insights and Predictions Methodology
To help retailers and brands benchmark holiday performance, Salesforce combined data and holiday insights on the activity of more than half a billion global shoppers across more than 30 countries powered by Commerce Cloud, billions of consumer engagements and millions of public social media conversations through Marketing Cloud, and customer service data powered by Service Cloud. Several factors are subsequently applied to extrapolate projections and actuals for the broader retail industry. These holiday flash reports are a derivative of the quarterly Shopping Index.
Salesforce is the global leader in Customer Relationship Management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, artificial intelligence, voice and blockchain—to create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.
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