Make-A-Wish Connecticut launches month-long World Wish Day campaign

April 2, 2018 GMT

STAMFORD — April 29 marks World Wish Day which is the 38th anniversary of the wish that inspired the Make-A-Wish organization. In preparation for World Wish Day, Make-A-Wish chapters across the country, including Make-A-Wish Connecticut, are kicking off a month-long campaign based around the idea “it takes more than magic,” but muscle to grant wishes.

The campaign kicked off April 2 with the release of a series of new PSAs featuring Make-A-Wish kids as superheros, mermaids, pop stars, marines, astronauts and makeup artists. The kids will be showing off the emotional, psychological and physical muscle they got from their wish. WWE star John Cena, who has granted more wishes than anyone else with 580 wishes granted, will be appearing alongside the kids.

Johnny Depp and Steve Harvey, both longtime wish granters, are narrating the PSA.

Later this month, Make-A-Wish will challenge people around the world to also participate in the #ArmWrestleChallenge, which encourages people to show their muscles to raise awareness and funds for the organization. The campaign will wrap up in April when Make-A-Wish will attempt to set a world record as the largest wish granting non-profit organization.

To learn more, visit ct.wish.org or wish.org/worldwishday