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Applebee’s issues alert regarding data breach; Scottsbluff, Sidney customers may be affected

March 8, 2018

RMH Franchise Holdings (“RMH”), an owner and operator of a limited number of Applebee’s restaurants including restaurants in Scottsbluff and Sidney, is notifying guests that it recently learned about a data incident affecting certain payment cards used at RMH-owned and -operated Applebee’s restaurants.

According to a press release, the incident has since been contained, and guests may use their cards with confidence at the RMH Applebee’s locations that were affected by this incident. RMH operates its point-of-sale systems isolated from the broader Applebee’s network, and this notice applies only to RMH-owned Applebee’s restaurants.

Upon learning of a potential incident, RMH promptly launched an investigation, obtained the help of leading cyber security forensics firms, and has reported this matter to law enforcement. Based on the experts’ investigation, RMH believes that unauthorized software placed on the point-of-sale system at certain RMH locations was designed to capture payment card information and may have affected certain guests’ names, credit or debit card numbers, expiration dates and card verification codes processed during limited time periods. Although the exact dates vary by location, in most cases this incident could potentially have affected purchases between Dec. 6, 2017 and Jan. 2, 2018. Payments made online or using self-pay tabletop devices were not affected by this incident.

For a list of affected restaurants and specific dates related to each location, please visit


In its press release, the company said it “deeply regrets that this incident occurred and is providing additional information and steps that guests can take to help protect themselves on its website at www.rmhfranchise.com/dataincident. A dedicated call center for guests to ask questions is also available by calling 888-764-7357 between 9 a.m. - 9 p.m. Eastern Time, Monday through Friday.