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Press release content from Business Wire. The AP news staff was not involved in its creation.

Applied Data Finance Appoints Capital One and JP Morgan Chase Veteran Jimmy Cannon as President

January 6, 2020 GMT


Applied Data Finance, LLC (ADF), a leading technology-enabled lender and asset manager, announced that Jimmy Cannon has been named as President. In this newly formed position, Cannon will work in conjunction with Krishna Gopinathan, Co-Founder and Chief Executive Officer at ADF, to further accelerate growth in ADF’s online lending platform, Personify Financial.

Jimmy Cannon has extensive senior management experience with a focus on leading organizations through transformational change and delivering P&L improvement, most recently as Executive Vice President, Partnerships Credit Card at Capital One. Prior to that, he served as the Auto Partnerships Executive at JP Morgan Chase.

“Jimmy brings a broad and diverse skill set that ADF will benefit from at this time of accelerated growth,” said Krishna Gopinathan. “Jimmy’s extensive financial services background and business development skills will help ADF develop strategic partnerships, expand our portfolio of product offerings, and further commercialize our technology. Moreover, his proven leadership experience will help guide ADF through a period of rapid expansion, with a focus on long-term profitability.”

“I am very excited to join the ADF team,” said Jimmy Cannon. “I believe ADF’s innovative business model and exceptional management team has created significant leverage in today’s fintech marketplace. Our goal is to continue to grow by providing best-of-class products for underserved borrowers, combined with outstanding customer experience. I believe ADF is in a position to become a leader in lending for millions of non-prime consumers.”

As Executive Vice President of Capital One, Cannon successfully led the Partnerships Credit Card business to achieve substantial growth and increased industry recognition. Before joining Capital One in 2014, he held various executive positions within JP Morgan Chase’s auto finance business. He led three separate business units as well as the business development and pricing functions. Prior to joining JP Morgan Chase, Cannon held positions at Bank of Scotland North America and The Boston Consulting Group.

Jimmy Cannon received a BA Degree in Mathematics from Dartmouth College and an MBA from Northwestern University’s Kellogg School of Management.

About Applied Data Finance

ADF, through its Personify Financial brand, is the trusted financial partner for thousands of underestimated under-banked consumers. Combining state-of-the-art technology and world-class application of advanced data science and machine learning, ADF is setting a new standard for assessing non-prime borrower credit and fraud risk. In 2019, ADF originated nearly 100,000 loans totaling $325M. Since inception, ADF has secured total capital of more than $450M. Learn more at www.applieddatafinance.com and www.personifyfinancial.com.

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CONTACT: For Applied Data Finance

Katie Killip

T: +1 212 850 5620




SOURCE: Applied Data Finance, LLC

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