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This content is a press release from our partner BusinessWire. The AP newsroom and editorial departments were not involved in its creation.

Mizuno Launches Geofencing for Mobile App Push Notifications on the Shopgate Connect Platform

December 19, 2018

AUSTIN, Texas--(BUSINESS WIRE)--Dec 19, 2018--Shopgate, Inc., announced today that Mizuno USA has launched an updated mobile app with a new design and new features, including geofencing technology to optimize their push notification campaigns. Consumers who have downloaded the Mizuno app and opted-in to receive push notifications will receive relevant messages based on their location and proximity to a Mizuno dealer. With Shopgate, Mizuno is able to surface and share the right information with their customers at the right time to capture their attention and drive engagement, sales conversions and customer retention.

As they expand the reaches of their mobile capabilities, Mizuno is planning to launch multiple push notification campaigns focused on different sports, events, and offers. When a Mizuno customer opens a geofence-powered push notification, they will be taken directly to Google Maps, allowing them to easily locate stores that are within a specified geofence radius. Each campaign will dynamically mention the dealer’s name with a call-to-action to view the map. Campaigns will be moderated by frequency caps to avoid sending consumers too many push notifications.

“Introducing geofencing to our push notification strategy has enabled our Shopgate-based app to communicate instantly and directly with our consumers,” said Amarena Diaz, Director of Digital Marketing, Mizuno. “We’ve already found exceptional value on the Shopgate Connect platform, and can’t wait to take advantage of more app features. We’re excited to continue working with our dealers to help drive additional foot traffic to their brick and mortar locations.”

“We are proud to continue expanding the capabilities of the Mizuno app to create the modern experience that consumers are demanding,” said Marc Biel, CEO, Shopgate. “Shopgate’s mission is to connect retailers with their consumers, and in this case, Mizuno is uniquely doing that by driving consumers to their dealers.”

About Shopgate:

Shopgate’s leading SaaS platform provides retailers a complete suite of commerce solutions that improves customer experience while boosting conversion rates and retention. The Shopgate platform allows online retailers to easily create, maintain and optimize native apps for the iPhone, iPad and Android smartphones and tablets. Shopgate uses cutting-edge marketing features such as geofencing, one-click payments and segmented push notifications to help merchants connect with consumers on the go. Shopgate is headquartered in Austin, TX and has a team of more than 200 employees in Europe and the U.S. Learn more at:  https://www.shopgate.com/en/

View source version on businesswire.com:https://www.businesswire.com/news/home/20181219005491/en/

CONTACT: Stacy Lan

Ketner Group Communications (for Shopgate)

stacy@ketnergroup.com

512.794.8876

KEYWORD: UNITED STATES NORTH AMERICA TEXAS

INDUSTRY KEYWORD: TECHNOLOGY ONLINE RETAIL SOFTWARE MOBILE/WIRELESS RETAIL COMMUNICATIONS ADVERTISING MARKETING OTHER RETAIL

SOURCE: Shopgate, Inc.

Copyright Business Wire 2018.

PUB: 12/19/2018 10:36 AM/DISC: 12/19/2018 10:36 AM

http://www.businesswire.com/news/home/20181219005491/en