Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Turning Digital: From Television to Televisions - 2019 Annual Report (17th Edition) - ResearchAndMarkets.com

November 19, 2019

DUBLIN--(BUSINESS WIRE)--Nov 19, 2019--

The “Turning Digital: From Television to Televisions - Annual Report - 17th Edition” report has been added to ResearchAndMarkets.com’s offering.

The TV market revenues in Western Europe (EU15+CH+N) in 2018 finally bypassed the threshold of 100 billion, totalling 100.3 billion; compared to the 98.3 billion in 2017, there was a 2% increase year on year. Even with an average inflation rate of 1.6% in 2018, there was a limited positive growth also in real terms.

This result comes from a context of strong differentiation on a country basis, reflecting also the persistent gap across the various economies. However, given a downturn in demand for the traditional entertainment services, a common trend in all the WE countries is the broadcasters’ move to the online sector, increasing content supply to serve a growing demand for non-linear services on many ways and different devices.

Pay-TV market continues to grow. While the last few years have witnessed a shift in the viewing preferences towards accessing content on-demand and on multiscreen mode, as a result, pay-TV still represents the largest part of TV income. In 2018 reached 48.3 billion of revenues, +4.3% compared to the 46.3 billion revenue in 2017. TV advertising reached 30.6 billion, nearly stable compared to 2017, with a slight increase of 0.4%. Again, even if the mainstream TV adv is still losing shares, online adv showed higher growth that compensates for the losses of the former sector.

Market Trends

Consolidation and internationalization could be the key to European broadcaster success in the face of competition from global OTT players. A consolidation among regional broadcasters has been a key theme with the goal of making for an effective competition against global giants that are going to dominate not only online video streaming but also European pay-TV.

Another of the big challenges is the cooperation between broadcasters and global VOD players. On one hand companies like Netflix and Amazon are now much more eager to be involved in distributing shows after they have been broadcast and paying more upfront costs in order to be part of the project. On the other hand, broadcasters who are fine to partner with these new platforms are hesitant to give up control.

Most operators in Europe are feeling a little bit nervous about capital spending and uncertain about the business models, especially in the telco industry. Video is expected to be the killer app or at least the first killer app. Today 60% of mobile consumption is video and it will grow fivefold in the next four or five years. That is what is driving mobile broadband and fibre deployment. At the same time, people are watching more television and are radically changing viewing habits.

In this vision, 5G convergence with media and entertainment is strongly expected. More specifically, fueled by last year’s burst of M&A activity and the ongoing rise of mobile video, the sector is central to early industry business and use cases flowing from the first phase of the 5G standards.

Companies Mentioned

Key Topics Covered

1. Preface

2. Executive summary

3. The TV market in 2018

4. Market Trends

For more information about this report visit https://www.researchandmarkets.com/r/2ynrnq

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005937/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager


For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900



SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/19/2019 01:17 PM/DISC: 11/19/2019 01:17 PM