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FloraCraft to help art fair have strong showing

March 15, 2017 GMT

Carrying brushes and canvases, sewing machines and Nikons, carving knives and lye-water, they’re coming.

The best-of-the-best will descend on Rotary Park again this summer for the glowingly popular West Shore Art Fair, slated for the weekend of July 1-2.

And this year, there’s a new woman at the helm — Ludington’s Sheila Preston.

“The art fair needed to find someone to manage it this year, and I was asked if I’d be interested,” she said.

“The entire board is honored to have someone of Sheila’s quality and capabilities running our art fair,” said LACA Board President Brad Reed. “We really like working with elementary teachers — they’re organized and get stuff done.”

A new main sponsor, FloraCraft, will also join the show this year.

“The company has a long history of supporting the art community in Ludington,” said Jim Scatena, FloraCraft president and CEO.

“And primarily, FloraCraft is involved in the creative industries. From a 6-year-old who makes slime to a fine artist in California who sculpts $10,000 art pieces out of styrofoam, we consider all of our consumers artists.”

“It was a perfect pairing,” Preston said.

The West Shore Art Fair, which will celebrate its 49th year this summer, is a major fundraiser for the Ludington Area Center for the Arts.

“So supporting the art fair is supporting LACA and the community events the center is able to provide,” Preston said. “It’s very important to have something in the community to provide that enrichment to its citizens.”

Those interested in sponsoring the event or volunteering can contact Preston at wsaf@ludingtonartscenter.org.

See the full story in Wednesday’s Ludington Daily News, print or eEdition.