International Cannabrands Engages Lemonade Creative and Field Test for Digital D2C Expansion into CBD
DENVER, CO / ACCESSWIRE / May 9, 2019 / International Cannabrands Inc. (CSE: JUJU) (the “Company”) is pleased to announce its partnership with Lemonade Creative and Field Test, two world-class digital agencies focused on direct to consumer sales and audience growth.
Creating online destinations for direct-response CBD sales is strategically important to the Company’s continued sales growth strategy and to generating brand awareness for the Julian Marley Juju Royal, La Vida Verde, Blank Brands, and SkunkFeather brand families.
“Lemonade Creative is second-to-none when it comes to building a brand experience online. Not only are they excellent story-tellers, they are also highly strategic and build customer journeys that directly lead to increased sales,” noted Jesse Meighan, CMO of the Company. “By additionally engaging Field Test, we’re able to exponentially capitalize on these platforms through finely-tuned programmatic advertising campaigns. As a marketer in the cannabis space, where traditional digital marketing tools are often unavailable due to content restrictions, it is paramount that we focus on accessing high-value, mainstream media relationships. Field Test has cracked the code on digital advertising for cannabis, and has worked with some of the leading brands in the space, including MedMen, KIVA, and Jane West, in addition to leading mainstream consumer brands such as Four Sigmatic and Parachute.”
Steve Gormley, CEO of the Company added: “Within a crowded landscape, it’s important to impart the expertise and trustworthiness of the brands within ICI. By creating a world-class platform of vetted products, we establish ourselves as industry leaders and voices of authority.”
The Company’s goal is to increase sales of non-restricted, hemp-derived products and broaden their audience both nationally and internationally.
About Lemonade Creative
Lemonade Creative crafts business strategies to help global brands thrive in the digital age. Through strategy, design, content and engineering, they create exceptional customer journeys to build a brand experience, designed to captivate an audience, engage with customers, and convert sales. Lemonade services top-tier mainstream clients, and most notably lead e-commerce design, development, strategy, and system architecture for Goop, one of the most successful e-commerce platforms.
For more information, visit their website at http://lemonade.nyc/
The FieldTest platform allows brands to scale their marketing spend with repeatable, predictable results. Currently blacklisted from social media, over two dozen cannabis and CBD brands have found a better marketing route with FieldTest, all without sacrificing premium placement. More than any other platform, major Cannabis and CBD brands rely on FieldTest’s sophisticated approach to deliver their brand message to the largest audience footprint available. FieldTest gives brands the tools to message intent-driven consumers directly, resulting in unbeatable ROAS. Since 2014 Los Angeles based FieldTest has been converting marketing spend into sales wins for clients in both regulated and unregulated markets. For more information and to view case studies, visit their website at www.fieldtest.la.
About International Cannabrands (ICI)
ICI’s strategy centers on acquiring micro brands, distribution and specific manufacturing/cultivation companies in the cannabis space. The Company’s business model is to generate revenue from cannabis cultivation, brands ranging from flower to edibles and from THC to CBD, oil extraction, ancillary products and apparel in the United States. ICI markets products with THC content where that practice has been legalized at the state level through either medicinal or full recreational use. ICI also markets products containing CBD in the US and internationally. ICI owns 51% of La Vide Verde, Inc. and has the exclusive rights to Julian Marley’s JuJu Royal™ brand. The Company believes as the legal cannabis market evolves, high-quality, unique products will increasingly capture market share and provide a valuable platform for growth.
International Cannabrands Contact:
Steve Gormley Chief Executive Officer
1045 Lincoln Street, #106 Denver, Colorado 80203
Ph: (323) 828-4321 or
NEITHER THE CANADIAN SECURITIES EXCHANGE NOR ITS REGULATION SERVICES PROVIDER HAS REVIEWED OR ACCEPT RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.
Disclaimer concerning Forward-looking Statements
Certain statements included herein constitute ‘forward-looking statements’ within the meaning of applicable securities laws. Forward-looking statements are necessarily based upon a number of estimates and assumptions that, while considered reasonable by management at this time, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Investors are cautioned not to put undue reliance on forward-looking statements. Additional risks and uncertainties regarding the Company are described in its publicly-available disclosure documents filed by the Company on SEDAR ( www.sedar.com ). The forward-looking statements contained in this news release represent the Company’s expectations as of the date of this news release, or as of the date they are otherwise stated to be made, and subsequent events may cause these expectations to change. Except as required by law, the Company does not intend, and undertakes no obligation, to update any forward-looking statements to reflect, in particular, new information or future events.
SOURCE: International Cannabrands Inc.