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How Trend Analysis Can Help Your Business Better Analyze the Changing Market Trends | Infiniti’s Latest Blog Reveals

November 25, 2019
How Trend Analysis Can Help Your Business Better Analyze the Changing Market Trends | Infiniti’s Latest Blog Reveals
How Trend Analysis Can Help Your Business Better Analyze the Changing Market Trends | Infiniti’s Latest Blog Reveals

LONDON--(BUSINESS WIRE)--Nov 25, 2019--

Infiniti Research, a leading market intelligence solutions provider, has announced the completion of its latest article on trend analysis.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191125005577/en/

Benefits of trend analysis. (Graphic: Business Wire)

Trend Analysis is a technique used to project the current and future movement of events through a time series data analysis. It involves the comparison of data over a specific period of time to spot a pattern or trend. Trend analysis methods can be used to forecast how the business will perform. However, it is also important to be aware of the method’s limitations.

“When business variables including sales, revenue or customer complaints change over time, the patterns that make up the trends can be observed. This allows businesses to project historical data to obtain future values,” says an analyst at Infiniti Research.

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You may also like to read some of our recent articles on trend analysis:

Benefits of trend analysis

Facilitates comparison

Using market trend analysis, analysts can make a well-charted out comparison between two or more companies for a given period of time. It can also be used to compare the company’s performance with the industry average. Trend analysis methods make it simpler to ascertain the strengths and weaknesses of a particular firm with respect to other related firms operating in the industry. As a result, companies can quickly identify the gaps and implement the necessary changes.

Measuring financial performance

Trend analysis can be used to undertake a comparative study to measure the financial performances of the firm over a period of time. Through this the management to take decisions for the future and alter their processes or actions accordingly. Trend analysis is more effective when compared to the absolutes data, facilitating top management in better decision-making.

Understanding liquidity positions

Trend analysis methods help analysts and the management to understand the short-term liquidity position of the company. It is also an ideal tool to measure long-term solvency position of a firm over the years with using related financial trend ratios.

Measuring profitability position

Using market trend analysis, companies can measure their profitability positions over a given period of time. This can be done using some common related financial trend ratios including operating ratio, net profit ratio, and gross profit ratio.

To stay relevant in the competitive market landscape, chief marketing officers, or CMOs, need to glean more insights from customer data with the help of market intelligence. Get in touch with an expert to know more about how our market intelligence solutions can be tailor-made to combat your business challenges.

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20191125005577/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

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INDUSTRY KEYWORD: PROFESSIONAL SERVICES CONSULTING

SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 11/25/2019 10:42 AM/DISC: 11/25/2019 10:42 AM

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