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Press release content from Business Wire. The AP news staff was not involved in its creation.

Exclusive New Cher Campaign Released for Signature Fragrance

December 2, 2019
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Exclusive New Cher Campaign Released for Signature Fragrance
1 of 2
Exclusive New Cher Campaign Released for Signature Fragrance

NEW YORK--(BUSINESS WIRE)--Dec 2, 2019--

CHER has unveiled two timeless new images in association with the November 4 release of Cher Eau de Couture.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191202005871/en/

Exclusive New Cher Campaign Released for Signature Fragrance (Photo: Business Wire)

The new fragrance is an exclusive partnership with Scent Beauty, a division of Edge Beauty, Inc.

Cher teamed with old and new friends for the new campaign -- Giovanni Bianco, the fashion industry heavyweight and founder of internationally recognized creative agency GB65, and highly respected photographers Mert Alas and Marcus Piggot.

“For me a great perfume triggers excitement, emotion and memories,” Cher said. “When I wear Cher Eau de Couture, I feel sexy, warm and ready for anything. The process of creating my own fragrance was very personal. Now that it’s completed, I hand it out to the universe, and I know everyone who wears it will create their own excitement...and amazing memories.”

Cher Eau de Couture was launched last month by Scent Beauty, the world’s first multi-brand e-commerce platform for bespoke fragrances, which offers universal and culturally relevant fragrances to consumers worldwide. The social media campaign for Cher Eau de Couture has already received massive online coverage through major outlets and beauty platforms.

Scent Beauty’s portfolio consists of six sectors that showcase the extensive possibilities of scent: Fashion, Lifestyle, Influencers, Naturals, Artists and Artisans. Each of these sectors showcases brands in an innovative way on ScentBeauty.com, often in a variety of fragrance forms. Scent Beauty’s direct-to-consumer platform is at the forefront of the future of the fragrance industry.

Cher Eau de Couture is available on www.scentbeauty.com for $85.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191202005871/en/

CONTACT: Media:

Paul Wilmot Communications

Amanda Caruso

1.212.206.7447 x6407

acaruso@paulwilmot.comMary Li

1.212.206.7447 x6419

mli@paulwilmot.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: LUXURY WOMEN ENTERTAINMENT GAY & LESBIAN CELEBRITY MUSIC CONSUMER COSMETICS RETAIL ONLINE RETAIL

SOURCE: Edge Beauty, Inc.

Copyright Business Wire 2019.

PUB: 12/02/2019 02:17 PM/DISC: 12/02/2019 02:17 PM

http://www.businesswire.com/news/home/20191202005871/en