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Innit Unveils Personalized Shoppable Recipes

April 9, 2019 GMT

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Apr 9, 2019--Innit, a leading smart kitchen platform, today unveiled a powerful new e-commerce capability that lets consumers move from inspiration to the right grocery items in a single click. Innit’s Personalized Shoppable Recipes can create a customizable meal kit consisting of ingredients based on your dietary preferences, and automatically enable e-commerce purchasing from more than 30 retailers, eliminating the stress of wandering down store aisles to find that last ingredient. Once the groceries arrive, Innit provides intuitive step-by-step video guidance to give home chefs the ultimate confidence, and can even send automated cooking programs to multiple top brands of connected appliances.

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Innit becomes the first platform to fully automate every step of the meal journey by making its personalized and modular recipes shoppable. (Photo: Business Wire)

“We know that getting the right ingredients is one of the most time-consuming and challenging parts of cooking at home,” said Ankit Brahmbhatt, VP of Product at Innit. “For people that want to cook more, but are short on time, Innit is the first platform that can automate every step of the meal journey, starting with getting the right ingredients that fit your needs and diet.”

Innit’s platform runs across mobile apps, smart home products, and connected appliances, acting like a Culinary GPS system for home chefs. Innit is the first to enable thousands of modular meals that allow you to swap out ingredients to build your own meal, with digital assistance along every step of planning, shopping, preparing, and cooking.

Simply select a meal, customize based on the proteins, vegetables, starches, and sauces you prefer, and Innit turns the meal into a shopping list. Click “Shop Now” and the matching ingredients can be ordered for pickup or delivery from your local retailer of choice, or you can build a meal plan for the entire week. You can easily swap out products before checkout, compare prices, and delete any ingredients you already have.


Innit’s Personalized Shoppable Recipes are available immediately for pick-up or delivery at more than U.S. 30 retailers, including HEB, Instacart, Kroger, Safeway, Sprouts, Target, Walmart Grocery, and Wegmans, with geographical coverage for over 90% of the American population followed by a rollout in European markets throughout 2019. Download the Innit app from the Apple App Store or Google Play Store.


Silicon Valley-based Innit has developed the world’s first Connected Food Platform, which simplifies the entire food journey for consumers. Realizing and leading the vision of the smart kitchen, Innit is a centralized hub that integrates a disjointed food system by focusing on the way individuals want to eat. Combining the strengths of its partners’ products and services with its platform, Innit provides a personalized, connected, and confidence-building consumer experience across the eating ritual. For more information, visit

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PUB: 04/09/2019 09:00 AM/DISC: 04/09/2019 09:00 AM