American Express® Unveils the Refreshed Blue Cash Preferred® Card, Offering Rich New Benefits for Card Members to Further “Elevate Their Every Day”
NEW YORK--(BUSINESS WIRE)--May 2, 2019--American Express (NYSE:AXP) is refreshing its popular Blue Cash Preferred® Card with a suite of new valuable benefits to further reward Card Members for their everyday routines. Beginning May 9, 2019, new and existing Blue Cash Preferred Card Members will receive 6% cash back on select U.S. streaming subscriptions and 3% cash back on transit purchases, in addition to the rich 6% Cash Back on U.S. supermarkets (on up to $6,000 in purchases) and 3% cash back at U.S. gas stations that currently come with the Card.
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American Express is refreshing its popular Blue Cash Preferred® Card with a suite of new valuable benefits to further reward Card Members for their everyday routines. (Photo: Business Wire)
“We know our Blue Cash Preferred Card Members well – they are juggling busy schedules and want an easy and valuable way to earn Cash Back on their day-to-day spending,” said Kunal Madhok, Vice President, U.S. Consumer Lending and Acquisition, American Express. “Since we launched the Card in 2011, our Card Members’ buying habits have evolved, which is why we’re evolving the Card too. We’re adding the ability for Card Members to earn rewards in even more innovative ways, from streaming their favorite shows at home, to commuting to their office the next morning.”
Starting May 9, 2019, The American Express Blue Cash Preferred Card will offer:
The new enhancements will come without changes to the Card’s annual fee of $95 1. The two new categories will replace the current 3% Cash Back on purchases at select U.S. department stores, which will no longer be offered on the Blue Cash Preferred Card after July 31, 2019. Card Members who spend at select U.S. department stores will receive 1% Cash Back on purchases 2.
The new bonus categories were based on customer insights. According to a survey conducted by Wakefield Research and American Express 2, the places where older Millennials (ages 31-38) are spending the most day-to-day now, compared to five years ago, are groceries (67%), streaming (36%) and commuting (34%).
Along with refreshing the benefits on the Blue Cash Preferred Card, American Express is also introducing a new sleek Card design aesthetic, featuring the Centurion iconography. The Card will also have a contactless payment feature designed for speedy, on-the-go transactions at the point of sale, and it will continue to include Pay It Plan It®, an innovative payment tool that gives Card Members control and flexibility over how they pay for the things they buy.
Terms and limitations apply. For more information about the American Express Blue Cash Preferred Card, please visit: americanexpress.com/bluecashpreferred. The website will be refreshed with the new Card details when the new Card benefits will go into effect May 9, 2019.
About American Express
American Express is a globally integrated payments company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com, and connect with us on facebook.com/americanexpress, instagram.com/americanexpress, Linkedin.com/company/american-express, twitter.com/americanexpress, and youtube.com/americanexpress.
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1 Please visit https://www.americanexpress.com/us/credit-cards/card-application/apply/member/terms/blue-cash-preferred-credit-card/36182-11-0/#FeeTable for other rates and fees.
2 Card Members who applied and were approved for the American Express Blue Cash Preferred Card before May 9, 2019, will continue to receive 3% Cash Back at select U.S. department stores until July 31, 2019.
2 Wakefield Research on behalf of American Express conducted The Amex Older Millennials Survey of 1,000 nationally representative U.S. adults, ages 31-38 between April 2 and April 8, 2019, using an email invitation and an online survey. The margin of error was +/- 3.1 percent.
3 The Blue Cash Preferred website will be refreshed with the new Card details on May 9, 2019.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190502005280/en/
CONTACT: American Express
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: PROFESSIONAL SERVICES BANKING FINANCE
SOURCE: American Express
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PUB: 05/02/2019 09:00 AM/DISC: 05/02/2019 09:01 AM