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Leading Auto Insurer Announces Winners of Inaugural PSA Video Contest

April 5, 2019

PHILADELPHIA--(BUSINESS WIRE)--Apr 5, 2019--NJM Insurance Group (NJM), in partnership with the Pennsylvania DUI Association (PA DUI), today announced the winners of its inaugural “Just Drive” public service announcement (PSA) video contest. Students from 34 Pennsylvania high schools created 30-second videos on the dangers of distracted driving, an epidemic that continues to plague our nation’s roadways. The winning schools received funds toward a post-prom, post-graduation, or safe driving program. The top three schools were:

  • First Place: Great Valley High School (Malvern, PA) won $15,000. Its PSA highlighted that a one-second decision to check your phone or tune the radio while driving can have devastating lifelong consequences.
  • Second Place: Hempfield High School (Landisville, PA) won $10,000. Its PSA provided helpful tips for avoiding cell phone use while driving.
  • Third Place: Elizabethtown High School (Elizabethtown, PA) won $5,000. Its PSA illustrated the impacts of an accident caused by a distracted driver.

“For more than 100 years, NJM has been promoting safety in the communities we serve and insure,” said Tracy McManimon, NJM senior vice president and chief underwriting officer. “The goal of our Teen Driver Safety Program is to help teens keep safety top of mind, and educate them early on about good behaviors behind the wheel, before they have the chance to develop habits that can lead to accidents, injury and more serious consequences. Our PSA contest empowers teens to work together to develop compelling safety campaigns and encourage each other and their peers to ‘just drive.’”

The winners were announced in conjunction with Distracted Driving Awareness Month and celebrated with a screening party at the Franklin Institute in Philadelphia, PA. Attendees had the opportunity to view all three winning entries, alongside a montage of all 34 entries.

“Keeping teens safe on the roadways has been a long-standing goal of ours, and we’re proud to partner with NJM to discourage distracted driving,” said Felicity DeBacco Erni, project director at PA DUI. “The PSA contest offers students an opportunity to get creative while spreading awareness about the importance of establishing safe driving habits.”

ABOUT NJM INSURANCE GROUP

NJM is a leading property casualty insurer in the Mid-Atlantic region. The Company offers workers’ compensation, auto, homeowners, renters and umbrella coverage in both Pennsylvania and New Jersey. One of NJM’s core values is to support the communities it’s privileged to serve, a value exercised through year-round employee volunteer efforts at local non-profits and a formal corporate giving and engagement program. Headquartered in West Trenton, NJ, NJM employs nearly 2,500 workers and operates in a mutual fashion for the exclusive benefit of its customers. For more information, visit njm.com.

ABOUT NJM’S TEEN DRIVER SAFETY PROGRAM

NJM’s nationally recognized, award-winning Teen Driver Safety Program is available at no-cost to Pennsylvania and New Jersey high schools. The program was recognized in 2016 by the National Safety Council for its demonstrated results in reducing behaviors among teens that lead to crashes. Also included in the Teen Driver Safety Program is the “Just Drive” campaign, in partnership with the Philadelphia 76ers. Anyone can take the “Just Drive” Pledge to automatically be entered to win 76ers-themed prizes, including game tickets, merchandise, suite nights, and VIP game experiences.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190405005370/en/

CONTACT: NJM Insurance Group:

Linda Coles

Lcoles@njm.com

609-883-1300 ext. 7280Brownstein Group on behalf of NJM:

Kira Jones

kjones@brownsteingroup.com

215-735-3470 x 136

KEYWORD: UNITED STATES NORTH AMERICA PENNSYLVANIA

INDUSTRY KEYWORD: WOMEN EDUCATION PRIMARY/SECONDARY OTHER EDUCATION AUTOMOTIVE PHILANTHROPY PROFESSIONAL SERVICES PARENTING INSURANCE TEENS OTHER AUTOMOTIVE COMMUNICATIONS ADVERTISING MARKETING OTHER PHILANTHROPY GENERAL AUTOMOTIVE CONSUMER FAMILY MEN

SOURCE: NJM Insurance Group (NJM)

Copyright Business Wire 2019.

PUB: 04/05/2019 12:40 PM/DISC: 04/05/2019 12:40 PM

http://www.businesswire.com/news/home/20190405005370/en

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