AP NEWS
Click to copy
Press release content from Business Wire. The AP news staff was not involved in its creation.
Click to copy
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Brugal 1888 Rum Will Pay You $1,888 to Bring a Touch of the Dominican Republic to Your Home

August 16, 2019
Brugal 1888 Rum Will Pay You $1,888 to Bring a Touch of the Dominican Republic to Your Home
Brugal 1888 Rum Will Pay You $1,888 to Bring a Touch of the Dominican Republic to Your Home

NEW YORK--(BUSINESS WIRE)--Aug 16, 2019--

In celebration of National Rum Day on Friday, August 16th, Brugal 1888 Rum is paying one lucky winner $1,888 to bring the spirit of the Dominican Republic into their home.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190816005046/en/

Brugal 1888 Rum Will Pay You $1,888 to Bring a Touch of the Dominican Republic to Your Home (Photo: Business Wire)

For a limited time only, 1888 Rum is giving consumers the ultimate way to relax, unwind and sip the Dominican’s ultimate treasure – 1888 Rum. 1888 Rum is asking rum enthusiasts to elevate their living room furniture by adding a handwoven hammock from the Dominican Republic, to kick back, relax and enter “vacation mode” in the comfort of their own homes, in exchange for $1,888. The $1,888 is a gift from 1888 Rum to help further create an oasis in their everyday life.

Americans spend entirely too much time at home on their couch, watching television or scrolling through their phones. But on vacation, people typically spend more time exploring and savoring the moment. 1888 Rum is working to bring this state of mind to more consumers in their everyday lives, encouraging them to stop, relax and savor the moment.

For a chance to win $1,888 and a bespoke Brugal 1888 Rum hammock, consumers can follow @BrugalUSA on Instagram, comment on the National Rum Day post with which type of 1888 Rum cocktail they would like to enjoy in the hammock and tagging the person they want to drink it with. Applicants must be 21 years of age or older and live in participating states.

One winner will receive $1,888 and a handwoven, freestanding hammock, inspired by the netting that encases the 1888 Rum bottle, originally created to signify luxury. The wood frame made to resemble the bourbon and sherry casks used during 1888 Rum’s double-ageing process has a lingering sherry scent that remains from the bespoke branding that is meticulously burned onto the surface. Of course, no vacation hammock is complete without a glass of rum, so 1888 Rum’s hammock comes equipped with a cupholder perfectly designed to hold a rocks glass.

Rooted in passion, dedication & hard work, Brugal Rum was founded in Puerto Plata, Dominica in 1888 and has been perfecting its craft for over 130 years.

NO PURCHASE NECESSARY. Must be 21 or older to enter. Open to legal residents of CA, FL and NY, age 21+. Void where prohibited. Starts 8/16/19; ends 8/23/19. For full Official Rules, visit https://brugal1888rumsweeps.appsrvr.io/DGbqJJ.

ABOUT BRUGAL 1888

Brugal 1888 is a truly extraordinary rum, produced in the Dominican Republic, that combines the rich flavors of bourbon and sherry casks through a double-aging process. It’s a complex yet balanced spirit that stimulates the senses and evolves in the glass – recommended to be enjoyed sip-by-sip.

Double distilled and double aged in American oak followed by Spanish sherry casks, Brugal 1888 is extremely smooth and sweet with light spices and smoke. Aging brings out deep caramel and vanilla tones with faint spice. Finish is long and mellow.

With a rich history in Puerto Plata (dating back to 1888, nearly 130 years ago), with Don Andres Brugal Montaner, the rum is still crafted by the Brugal Family; now by 5 th generation Jassil Villanueva Quintana & Gustavo Ortega Zeller.

© 2019 Brugal & Co, S.A., Dominican Republic, Brugal® Rum. Imported by Edrington Americas, New York, NY. Please Drink Responsibly

ABOUT EDRINGTON

Edrington owns some of the leading Scotch whisky and rum brands in the world, including The Macallan, The Famous Grouse, Highland Park, Cutty Sark, The Glenrothes, Brugal and Snow Leopard vodka. Edrington Americas added Tequila Partida to its portfolio in 2016.

Edrington is headquartered in Scotland and employs around 3,000 people in its companies and joint venture operations worldwide, with over 70% employed overseas. The company owns its route to market in 13 countries and operates the remainder through joint venture and third-party agreements Edrington Americas is headquartered in New York, NY with regional offices in Chicago, Miami and Orange County.

The company’s roadmap for growth is based on long term investment in its brands and its strategy to Perfect The Macallan, Transform Super Premium, Accelerate Highland Park and Energise Regional Power Brands. As part of this strategy, Edrington recently unveiled the award-winning new distillery and brand home of The Macallan in Speyside.

Edrington’s principal shareholder is The Robertson Trust, which has donated over £252 million to a variety of charitable causes since 1961.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190816005046/en/

CONTACT: MEDIA

Alison Brod Marketing Communications

Emily Kjesbo

brugal@alisonbrodmc.com

KEYWORD: UNITED STATES NORTH AMERICA DOMINICAN REPUBLIC CARIBBEAN NEW YORK

INDUSTRY KEYWORD: RETAIL WINE & SPIRITS

SOURCE: Brugal 1888 Rum

Copyright Business Wire 2019.

PUB: 08/16/2019 10:00 AM/DISC: 08/16/2019 10:01 AM

http://www.businesswire.com/news/home/20190816005046/en

All contents © copyright 2019 The Associated Press. All rights reserved.