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Campaign Monitor’s Newest Report Shows Email Marketing Engagement Grew in 2019

January 3, 2020 GMT

NASHVILLE, Tenn.--(BUSINESS WIRE)--Jan 3, 2020--

Campaign Monitor —a provider of powerful yet approachable email marketing software—today released its annual global email marketing benchmarks report providing marketers with insights into industry averages and empowering them to build a data-backed strategy. The report was developed after analyzing billions of emails sent globally using the Campaign Monitor platform.

“Marketing has evolved to become a data-driven discipline, and marketers need to actively measure the effectiveness of their campaigns and programs,” said Lane Harbin, director of marketing at Campaign Monitor. “Campaign Monitor’s annual global email marketing benchmarks report gives marketers a resource to see how their performance stacks up globally and within their industry in key areas, such as email open, click-through, click-to-open, unsubscribe and bounce rates. Savvy marketers can use this information to quickly double down on areas where they are excelling and determine where they need to make improvements in 2020.”

From the global data, Campaign Monitor was able to unveil the following email marketing benchmarks, including all industries:

Other key findings include:

Harbin continued, “Email marketing continues to engage today’s consumers. And we predict even higher numbers for next year.”

The full report including all of the email and campaign data, along with tactics to improve email marketing metrics is now available on Campaign Monitor’s website. Country-specific reports for the United States, the United Kingdom, and Australia will go live in the coming months.

About Campaign Monitor

Campaign Monitor, a CM Group brand, is a global technology company providing a powerful yet approachable email marketing platform. Founded in 2004, Campaign Monitor’s mission is to provide customers with the tools they need to create meaningful connections with their audiences. Over 250,000 customers worldwide use Campaign Monitor’s easy-to-use design, personalization and automation tools to create and deliver stunning emails that drive real business results. For more information about Campaign Monitor, or to try it for free, visit campaignmonitor.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20200103005236/en/

CONTACT: Marcia Chapman

CampaignMonitor@allisonpr.com

KEYWORD: TENNESSEE UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: DATA MANAGEMENT TECHNOLOGY OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING COMMUNICATIONS SOCIAL MEDIA SEARCH ENGINE OPTIMIZATION SOFTWARE INTERNET

SOURCE: Campaign Monitor

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PUB: 01/03/2020 10:00 AM/DISC: 01/03/2020 10:01 AM

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