Sephora Announces 2020 Birthday Gift Offerings for Beauty Insider Members From Briogeo, MILK Makeup and Sol De Janeiro
SAN FRANCISCO--(BUSINESS WIRE)--Jan 1, 2020--
Today, Sephora revealed its 2020 birthday gift offerings available to members of its Beauty Insider program. New to this year’s birthday gift options is the hair and body care category, now available both in-stores and online, giving clients more options to choose from product favorites. These products are available at all three tiers of Beauty Insider membership: Insider, VIB and Rouge.
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“Sephora’s birthday gifts are something our clients look forward to every year. They are a great way to explore new products, many of which are exclusive to us,” said Allegra Stanley, Vice President, General Manager of Loyalty for Sephora. “As our clients continue to show interest in different categories like clean beauty and hair care, we’re pleased to be able to deliver differentiated options through our birthday gift offerings, providing clients more choice than ever before.”
This year, options include mini sets from:
- MILK Makeup:
- Sol de Janeiro:
VIB and Rouge members can also choose from an additional product option, available exclusively via the online Birthday Boutique during clients’ birthday months. This limited-edition item rotates throughout the year, so clients should check back for the latest product offering closer to their birthday months. First up for the year: Jo Malone Wood Sage & Sea Salt Cologne.
About Sephora Americas
Since its debut in North America over 20 years ago, Sephora has been a leader in prestige omni-retail with the purpose of creating an inviting beauty shopping experience and inspiring fearlessness in our community. With the goal of delivering unbiased shopping support and a personalized experience, Sephora invites clients to touch and try 25,000 products from 400 carefully curated brands, enjoy services at the Beauty Studio and engage with expertly trained beauty advisors in more than 490 stores across the Americas, as well as over 660 locations inside JCPenney. Clients can also experience Sephora online and through our mobile app, access the free-to-join Beauty Insider program and digital community, which together enhance the experience of Sephora’s passionate clients. Sephora has been an industry-leading champion of diversity, inclusivity, and empowerment, guided by our longstanding company values. In 2019, Sephora announced a new tagline and manifesto, “We Belong to Something Beautiful,” to reinforce its dedication to fostering belonging amongst all clients and employees and to publicly strive for a more inclusive vision for retail in the Americas. Sephora continues to give back to our communities and advance inclusion in our industry through our Sephora Stands social impact programs. For more information, visit: https://www.sephora.com/about-us and @Sephora on social media.
View source version on businesswire.com:https://www.businesswire.com/news/home/20200101005004/en/
CONTACT: Naomi Bowen, Devries Global
KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: OTHER CONSUMER TEENS WOMEN OTHER RETAIL MEN COSMETICS CONSUMER RETAIL ONLINE RETAIL
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PUB: 01/01/2020 09:00 AM/DISC: 01/01/2020 09:01 AM