Univision Set To Finish As No. 1 On Spanish-Language Television For The 27th Consecutive 52-Week Season
MIAMI--(BUSINESS WIRE)--Sep 20, 2019--
atings vernacular can often be challenging at times, however, this is simple: Univision will finish the 2018/2019 season as the most-watched Spanish-language television network in primetime for the 27 th consecutive time among Adults 18-49 and Total Viewers 2+.
During the 2018/2019 season, Univision is averaging 549,000 Adults 18-49 and 1.3 million Total Viewers 2+. The strong 52-week performance has positioned Univision alongside ABC, CBS, NBC and FOX among the top five broadcast networks, and ahead of cable networks such as USA, TBS, TNT, Bravo and A&E with Adults 18-49. Additionally, Univision is attracting an average audience age of 46, which is 11 years younger than that of the major English-language broadcast networks – ABC, CBS, NBC, FOX and The CW – in primetime.
“We are honored to be the chosen destination for the Hispanic American audience for nearly three decades,” said Jessica Rodriguez, CMO and President of Entertainment for Univision. “We recognize how important it is to innovate in order to stay in tune with the constantly evolving tastes of our viewers and are delighted that our investment in more diverse genres and stories has struck such a positive chord. The early results have been terrific, and we are excited to continue to deliver the content that our audience craves.”
Univision’s re-imagined development strategy introduced in 2018 has redefined the network. Based on audience research, the network has delivered fresh storylines and dynamic shows during the 2018/2019 broadcast season that are family-friendly, aspirational, and speak to the multiple layers of the Hispanic experience. With these insights, Univision opened its doors to new talent, both in front and behind the camera, from all areas of the industry, and provided more diversified content that entertains, informs and empowers the communities it serves, while fostering cultural pride and building optimism towards the future.
The results speak for themselves. The new content strategy has generated a historic 27th straight victory for Univision in primetime, and, even more so, continued the tradition of outperforming the Spanish-language competition on the weekend and in Total Day.
Weekend Primetime Warriors
Univision’s weekend primetime lineup featuring world-class soccer and the network’s Domingos en Familia programming block, highlighted by “Mira Quién Baila All Stars,” “Nuestra Belleza Latina” and “Pequeños Gigantes,” shined bright with audiences on Saturday and Sunday night. The slate positioned the network among the top-rated broadcast networks in a competitive environment and led Univision to a double-digit audience advantage over Telemundo on both Saturday (8pm-11pm) and Sunday (7pm-11pm) night among Total Viewers 2+ and Adult 18-49.
A Runaway Victory in Total Day
Univision continues to be the No. 1 Spanish-language network in total day for the 27 th consecutive season, out-delivering Telemundo with double-digit audience advantages among Total Viewers 2+, Adults 18-49 and Adults 18-34. Additionally, Univision is delivering more Total Viewers 2+ and Adults 18-49 than Telemundo across key dayparts, including Early Morning, Daytime, Early Fringe and Late Fringe.
The Trusted News Source for Hispanic America
Univision News has once again proven to be the industry standard on Spanish-language television, delivering double to triple-digit audience advantages among Adults 18-49 versus comparable signature properties on Telemundo: “Despierta America” vs. “Un Nuevo Dia” (+74% advantage); “Noticiero Univision Edicion Digital” vs. “Noticias Telemundo al Mediodia” (+86% advantage); “El Gordo y La Flaca” vs. “Suelta La Sopa” (+13% advantage); “Primer Impacto” vs. “Al Rojo Vivo” (+51% advantage); “Noticiero Univision” vs. “Noticias Telemundo” (+41% advantage).
Overall, Univision is the No. 1 destination for news with U.S. Hispanics, regardless of language, delivering the No. 1 Early Morning Program, No. 1 Weekday Noon News Program, No. 1 Weekday Entertainment News Magazine, No. 1 Weekday News Magazine, No. 1 Evening News Program, No. 1 Late Night News Program, No. 1 Sunday Morning Public Affairs Program and No. 1 Primetime News Magazine on all of television among Total Viewers 2+, Adults 18-49 and Adults 18-34.
Univision Network 2018-2019 Broadcast Season Highlights:
Source: Nielsen, NPM (09/24/2018-09/01/2019, Live+7) and (09/02/2019-09/18/2019, Live+SD) Mon-Sat 8pm-11pm/Sun 7pm-11pm. Median Age based on Persons 2+. Total number of nights that Univision out-delivered the English-language broadcast networks based on Live+SD. Excludes Sports and based on (09/24/2018-09/01/2019) for Live Viewing (Live and Live+7) and Commercial Audience Retention (National Commercial Statistics, includes Direct Response, excludes PSAs and Promos, C3 and Live+3). Exclusive Audience based on a qualified audience of 6+ minutes and on the percent of viewers that did not watch any of the top 10 English-language networks during the week of (05/13/2019-05/19/2019). Reach based on fast cume, 1+ minute qualifier (includes short term and long term visitors). Entertainment Programming Ranker based on NPM-H, Mon-Sun 7am-2am, ad-supported networks, excludes repeats and sports. Bilingual based on HOH Hispanic Origin Language Spoken by the Person (Mostly Spanish, Mostly English, Spanish/English Equally). Non-Prime dayparts based on Early Morning (Mon-Fri 7am-10am), Daytime (Mon-Fri 10am-4pm), Early Fringe (Mon-Fri 4pm-7pm), Late Fringe (Mon-Sun 11pm-2am) and Total Day (Mon-Sun 7am-2am).
About Univision Communications Inc.
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Galavisión and TUDN, the No. 1 Spanish-language sports network in the country. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com.
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Kevin Sornatale, firstname.lastname@example.org, 212-455-5259
KEYWORD: FLORIDA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TV AND RADIO ENTERTAINMENT
SOURCE: Univision Communications Inc.
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PUB: 09/20/2019 09:23 AM/DISC: 09/20/2019 09:23 AM