The LYCRA Company Marks First Anniversary as New Company
WILMINGTON, Del.--(BUSINESS WIRE)--Jan 17, 2020--
The LYCRA Company, a global leader in developing innovative solutions for the textile, apparel and personal care industries, is marking its first anniversary as a stand-alone subsidiary of the Ruyi Group on January 31.
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Pictured: Shandong Ruyi Chairman, Yafu Qiu and The LYCRA Company CEO, Dave Trerotola (Photo: Business Wire)
In 2020, The LYCRA Company is operating at full strength across all facets of the organization and sharpening its focus to create value through strategic investments in science and technology as innovation is a key enabler to the company’s future success. The company is also actively exploring potential synergies with Ruyi, its majority shareholder, which include leveraging its spandex capacity and fully integrated value chain.
“Ruyi has been a strong partner that understood the challenges we faced as a new business, including the impact global economic trends had on our business performance,” said Dave Trerotola, CEO of The LYCRA Company. “This transition year also gave us plenty of wins as we built a strong foundation for future growth by continuing our heritage of investing in innovation.”
The LYCRA Company recently opened a new state-of-the-art research and development lab in Foshan, China, and launched several exciting new solutions designed to add value to collections and meet consumer needs for lasting comfort and performance.
The company expanded its EcoMade portfolio of sustainable products, broke new ground with its first print technology offering, and is ready to revolutionize apparel fit again with a new fiber that stretches to fit more body shapes within a size range. Products launched include:
Marketing highlights include many successful co-brand collaborations with esteemed brands and retailers, a robust global trade advertising program, and a 360-degree integrated marketing program to increase brand awareness and drive preference for LYCRA ® fiber in China.
Looking ahead, The LYCRA Company has a robust innovation pipeline full of new and improved products to help it win in the marketplace. The company has also reaffirmed its commitment to its sustainability platform, Planet Agenda, which touches every aspect of the business from corporate responsibility and manufacturing excellence to product sustainability.
Customers can also expect The LYCRA Company to continue its principle-based approach to business, with its unwavering commitment to ethics and compliance.
“I’m really proud of everything we accomplished in our first year,” Trerotola concluded. “We’re very excited to be part of the Ruyi family and look forward to its ongoing support as we continue to transform our business and the apparel and personal care industries.”
About The LYCRA Company
The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries, as well as specialty chemicals used in the spandex and polyurethane value chains. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands: LYCRA ®, LYCRA HyFit ®, LYCRA ® T400 ®, L by LYCRA ®, COOLMAX ®, THERMOLITE ®, ELASPAN ®, SUPPLEX ®, TACTEL ®, and TERATHANE ®. While The LYCRA Company’s name is new, its legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA ® fiber. Today, The LYCRA Company is focused on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.
LYCRA ®, LYCRA ® FitSense ™, LYCRA HyFit ® and LYCRA ® MyFit ™ are trademarks of The LYCRA Company.
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CONTACT: Janeen Hill
KEYWORD: DELAWARE CHINA UNITED STATES NORTH AMERICA ASIA PACIFIC
INDUSTRY KEYWORD: RETAIL TEXTILES MANUFACTURING FASHION
SOURCE: The LYCRA Company
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PUB: 01/17/2020 05:00 AM/DISC: 01/17/2020 05:00 AM