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S&W Leads Bean Innovation with Heirloom Series Launch at Whole Foods Market

October 30, 2019

FARIBAULT, Minn.--(BUSINESS WIRE)--Oct 30, 2019--

S&W Beans has raised the standard for canned beans with the launch of S&W Heirloom Series, a new line featuring four rare heirloom bean varieties, now available only at Whole Foods Market stores nationwide. The exclusivity of the beans featured in the new product series differentiates S&W Beans as a leader in providing unique, hard-to-find bean varieties to consumers.

“At S&W Beans, we strive to be forward-thinking leaders in beans, focused on new and exciting ways to bring beans to market. We are extremely proud of our Heirloom Series launch, which has been a multi-year effort to find, grow, and ultimately bring these specialty beans to market,” said Jilliann Kupfer, director of marketing at Faribault Foods, the company that manufactures and sells S&W Beans. “We are excited to provide these new, colorful beans with unique flavors and textures. Heirloom Beans can be substituted in any bean recipe, or used to create delicious new dishes. ”

The Heirloom Series line is available in four special bean varieties including:

“We are excited to work with S&W Beans to bring this new product line to market. The uniqueness of the new S&W Heirloom Series, combined with the overall quality of these premium beans make them a great fit for our shoppers,” said Tiffney Stuart, Grocery Category Merchant at Whole Foods Market. All four S&W Heirloom Series varieties are non-GMO, gluten-free, fat-free and vegetarian, boasting 5-7 grams of protein and 6-11 grams of fiber per serving.

About Faribault Foods

Headquartered in Faribault, Minn., Faribault Foods has a strong reputation as a trusted supplier of branded, store brand, and co-manufactured products. Branded products include S&W® Beans, Sun Vista®, Luck’s®, Kuner’s®, Mrs. Grimes®, Butter Kernel®, and Chilli Man®. The company also has a strong store brand business in canned beans, pasta and chili, in addition to long-standing contract manufacturing partnerships with top branded companies.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191030005574/en/

CONTACT: FleishmanHillard On Behalf Of S&W Beans

Elizabeth Kohen

Elizabeth.Kohen@fleishman.com

612-573-3140

KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA

INDUSTRY KEYWORD: RETAIL SUPERMARKET FOOD/BEVERAGE

SOURCE: S&W Beans

Copyright Business Wire 2019.

PUB: 10/30/2019 09:00 AM/DISC: 10/30/2019 09:01 AM

http://www.businesswire.com/news/home/20191030005574/en