Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Hausera Unveils Results of First Annual “The Truth about Kitchen and Bathroom Renovations” Survey

November 19, 2019


Hausera, a new kind of online kitchen & bath specialty retailer that is launching this fall, today released the findings of its first annual “The Truth about Kitchen and Bathroom Renovations” survey. With the goal of uncovering facts, trends and challenges about kitchen, bathroom and laundry room renovations, the survey, conducted by OnePoll and commissioned by Hausera, found that most homeowners have renovated or remodeled recently and plan to make more updates or upgrades with a specific budget, purpose and style in mind.

Homeowners love to renovate and they want to do more

The survey shows that homeowners across the country and across all age groups have been highly active in renovating and remodeling. Eight in 10 homeowners have renovated a kitchen, bathroom or laundry room in the last two years, and six in 10 have specific plans to do more in the next two years.

Top challenges: Staying on budget, finding the right pros

Among homeowners who completed renovations during the last two years, staying on budget and finding the right professionals were selected as the top challenges when remodeling. Among homeowners ages 18-30, nearly one-half said their top challenge was finding the right professionals for the project.

Lifestyle changes drive renovations

Across kitchen, bathroom and laundry room renovations, homeowners said adapting to a lifestyle change, such as a changing family size or accommodations due to a disability or aging, was the biggest reason for a renovation.

For kitchens and bathrooms, modern is the word

A majority of homeowners said modern is their preferred style for their kitchens and bathrooms. When asked what they want their kitchens and bathrooms to say about them, about one-half want them to say “I’m modern.”

“Smart” products and “green” features are hot

Nearly one-half of homeowners said they plan to buy “smart” internet-connected products for their kitchens, bathrooms or laundry rooms in the next year, with smart lighting systems the most popular product. More than one-half also said they plan to buy products with “green,” environmentally-friendly features in the next year, with energy-efficient lighting the top product on homeowners’ wish lists.

Strong demand for home design expertise

Nearly seven in 10 homeowners have hired a design/build professional for their kitchen, bathroom or laundry room renovation, with six in 10 having hired an interior designer.

When hiring a professional, project portfolios, personal recs and online reviews matter most

When choosing a contractor or interior design professional for home renovations, homeowners said a professional portfolio that shows examples of past projects matters most. They also highly value recommendations from friends or family members and online ratings and reviews when choosing a design/build professional for their renovations.

Nicole Curtis tops the list of favorite designers

From a field of 20 celebrity home designers, homeowners named Nicole Curtis as their favorite, followed by David Bromstad and Nate Berkus.

“Designing a home is full of big decisions – with none more intimate than a kitchen and a bathroom,” said Wesley Ward, vice president of marketing at Hausera. “’The Truth About Kitchen and Bathroom Renovations’ survey sheds light on a number of key attitudes, challenges and trends as a way of heading off frustrations that often accompany home remodeling projects and helping homeowners bring their creative visions to life.”

To download an e-book with the survey’s full results, go to https://www.hausera.com/media/2226/hausera_annual_remodel_survey_2019.pdf.

Survey Methodology

Commissioned by Hausera, “The Truth about Kitchen and Bathroom Renovations” survey was conducted by OnePoll, a marketing research company specializing in online quantitative research and polling, between July 25, 2019 - August 6, 2019. Feedback was obtained from 1,000 U.S. homeowners.

About Hausera

Hausera offers a new kind of online kitchen & bath shopping experience designed to empower homeowners and design pros with a curated shopping experience. Created specifically for the home remodeling market, Hausera is founded on the twin concepts of pride and joy – the pride one feels by acting on inspiration and executing a remodeling vision, and the joy of achieving that vision on budget and taking pleasure in the result for years. With deep kitchen & bath product expertise, Hausera provides a tailored and curated shopping experience that helps homeowners and design pros find the perfect products for bringing their design inspirations to life. For more information, visit https://www.hausera.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191119005159/en/

CONTACT: Michael Tebo

Gabriel Marketing Group (for Hausera)

Phone: 571-835-8775




SOURCE: Hausera

Copyright Business Wire 2019.

PUB: 11/19/2019 06:05 AM/DISC: 11/19/2019 06:05 AM