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Global Study Finds 85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetize their Data and Drive Customer Experience

November 20, 2019
Global Study Finds 85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetize their Data and Drive Customer Experience
Global Study Finds 85% of Grocery Retailers Lack Capabilities, Technology and Expertise to Use Insights to Monetize their Data and Drive Customer Experience

LONDON--(BUSINESS WIRE)--Nov 20, 2019--

dunnhumby today released The Future of Retail Revenues Must Be Data Led, a November 2019 commissioned study conducted by Forrester Consulting that found 85% of grocery retailers globally lack the capabilities, technology, people and processes to use insights to monetize their data and drive customer experience in the $5.9 trillion 1 worldwide grocery retail market. Despite the apparent barriers, the majority (85%) of global grocery retailers view growing revenues as their top priority in 2020, and plan to do so by improving their use of data insights to develop customer strategies (84%) and to make business decisions (82%).

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dunnhumby: Statistic from commissioned Forrester study on achieving revenue growth in grocery retail (Graphic: Business Wire)

“The global grocery market is in a fight for survival against pure play and other non-traditional competitors, who are further squeezing razor-thin margins,” said David Clements, Global Retail Director at dunnhumby. “We commissioned this study to better understand why so many retailers aren’t taking advantage of new revenue streams, while improving the shopping experience for their customers. We believe the study findings highlight the growing importance of the role of customer data in attaining sustainable growth.”

Key findings from the study include:

“Time is of the essence for grocery retailers to activate the data they already have to improve the customer experience and create new revenue streams that can support their businesses into the future,” said Clements. “There is a significant amount of untapped revenue in grocery. Those that unlock the potential of their data and media assets, and improved supplier collaboration, will thrive. Retailers that fail to adapt will fall behind in the increasingly competitive marketplace.”

The full study is available for download now at: https://www.dunnhumby.com/resources/reports/forrester-future-retail-revenues-must-be-data-led

Methodology

In July 2019, dunnhumby commissioned Forrester Consulting to evaluate data-driven consumer strategies, and the growth of data and media monetisation in grocery retail. As part of this, Forrester conducted a global study with an online survey of 613 respondents and 13 interviews with decision makers involved in the strategy and management of data analytics and/or customer strategies at grocery firms globally.

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, L’Oréal.

1 Forrester Analytics: Online Grocery Retail Forecast, 2018 To 2023 (Global)

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CONTACT: dunnhumby PR Contact

Beth Sissons

Hotwire for dunnhumby

beth.sissons@hotwireglobal.com

+44 (0) 20 7608 4670

KEYWORD: EUROPE UNITED KINGDOM NORTH AMERICA CANADA

INDUSTRY KEYWORD: PROFESSIONAL SERVICES DATA MANAGEMENT RETAIL TECHNOLOGY SOFTWARE CONSULTING FOOD/BEVERAGE

SOURCE: dunnhumby

Copyright Business Wire 2019.

PUB: 11/20/2019 01:00 AM/DISC: 11/20/2019 01:01 AM

http://www.businesswire.com/news/home/20191119006170/en