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Get Stacked - The B2B Marketing Technology Conference (London, United Kingdom - March 19, 2020) - ResearchAndMarkets.com

November 29, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 29, 2019--

The “Get Stacked - The B2B Marketing Technology Conference” conference has been added to ResearchAndMarkets.com’s offering.

Make Sure You’re One of 400 B2B Leaders, Tech Marketers and All-Round Modern Marketing Heroes Who will be Attending

The Challenge

  • The fact is, too many martech stacks and plans fail to deliver value or ROI.
  • But it doesn’t have to be that way.
  • Global spend on martech is set to double in the next 5 years, to an eye-watering $25bn, and there’s a good reason for most of that spend.
  • Get it right and technology can unlock possibilities in your B2B marketing that our predecessors never dreamed possible - possibilities only limited by your creativity and your know-how.

Why you need to be at Get Stacked

  • No sales presentations
  • No platform bias
  • Just guidance, strategies and inspiration around the real challenge you face with tech

If you’re ready to invest in or get much more from your martec you’ll have a choice of 25+ expert and inspiring B2B speakers and presenters with a world of experience in making martech work for marketing, whatever stage you’re at on the journey - complete tech newbie, to marketing techie.

You’ll have access to a huge choice of targeted, practical learning and inspiration, including:

  • Business goal alignment with tech
  • Winning internal buy-in
  • How to set and manage expectations
  • Martech roadmap planning
  • Tool and platform selection
  • How to find good partners
  • Techstack integration
  • How to avoid - and handle - mistakes
  • How to measure and make more ROI

Who Should Attend?

This is an event for every single marketer, leader, marketing op’s expert and marketing agency needing a crystal clear understanding of how to use martech to achieve better business results - and to get better results from their martech.

Agenda

09:20 am - 9:55 AM

  • Part therapy, part tool-kit, this session will help you unlock the value of your existing tech stack and sort the wheat from the chaff across the mind-boggling 7,000 vendors eager to sell to you.
    • Mary-Anne Baldwin
    • Head of content, B2B Marketing

09:55 am - 10:25 AM

  • Breaking down the BS: Optimizing your tech stack
    • Ed Nevraumont
    • Senior advisor, Author, CMO, Warburg Pincus

10:25 am - 10:55 AM

  • How can you tame your marTech beast to deliver friction-less customer experience?
    • Payal Raina
    • Global head of marketing ,Torstone Technology

12:00 pm - 12:30 PM

  • Tudder, or Tinder for cows: An award winning campaign
    • Vicki DeBlasi
    • Head of innovation communications, Cisco

12:00 pm - 12:30 PM

  • The line between creepy and cool: How to nail your personalisation strategy
    • Kat Collins
    • Marketing Automation Consultant, Squiz

12:00 pm - 12:30 PM

  • How to accelerate the effectiveness of your marketing and get ahead of the competition by combining CX and technology
    • Ben Morgan
    • Global digital marketing director, Avanade

12:35 pm - 1:05 PM

  • How to enable marketing operations to unlock excellence in your martech

12:35 pm - 1:05 PM

  • Be afraid. Be very afraid. (And a bit excited.) How AI is transforming B2B marketing

12:35 pm - 1:05 PM

  • How to navigate the martech minefield (it’s not just you who’s struggling)

02:05 pm - 2:35 PM

  • Making marketing automation a reality

02:05 pm - 2:35 PM

  • Marketing leading from the front to drive 100% revenue growth over 2 years at the Access Group.
    • Chris Marjara
    • CMO, Access Group

02:05 pm - 2:35 PM

  • Building a MarTech stack at a small organisation - What’s Worked and What Hasn’t
    • Ben Rees
    • CMO, Redgate

03:15 pm - 3:45 PM

  • Managing customer intelligence in your MarTech stack - navigating the challenges
    • Sam Tidswell-Norrish
    • International CMO,Dun and Bradstreet

03:15 pm - 3:45 PM

  • The best use of marketing automation - How TMF Group built their marketing automation journey from scratch and turned it into an award-winning programme (and all the learnings along the way)
    • Kate Duffy
    • Director of Campaign Marketing,TMF
    • Ash Chandler
    • Head of Marketing Automation,Really B2B

04:05 pm - 4:35 PM

  • Bringing structure and stability to the martech Jenga tower
    • Jada Balster
    • VP marketing, Workfront

For more information about this conference visit https://www.researchandmarkets.com/r/dxvwe9

View source version on businesswire.com:https://www.businesswire.com/news/home/20191129005239/en/

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KEYWORD: UNITED KINGDOM EUROPE

INDUSTRY KEYWORD: SOFTWARE TECHNOLOGY MARKETING COMMUNICATIONS

SOURCE: Research and Markets

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PUB: 11/29/2019 09:04 AM/DISC: 11/29/2019 09:04 AM

http://www.businesswire.com/news/home/20191129005239/en