Analytics-Driven Media Planning: Quantzig Lists Five Steps That Can Help You Build a Successful Media Plan in Its Recent Article
LONDON--(BUSINESS WIRE)--Nov 21, 2019--
Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article that offers comprehensive insights on the top five steps that can help you simplify your media planning process.
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In today’s complex business scenario, developing effective ad campaigns and compelling media plans is a hard nut to crack. Marketers and advertisers often make a common mistake while creating campaigns and media plans- they tend to focus heavily on the budget and neglect the media plan. But for businesses to build effective campaigns and craft messages that make an impact, they must give much thought to the markets that they serve in and the channels that they choose for delivery.
According to Quantzig’s advanced analytics experts,“Media planning is all about digging deep into the business data to help companies analyze the key metrics in a way that sheds light on new growth opportunities.”
Are you facing trouble in determining media planning effectiveness? Worry no more. We unravel five steps that media companies can follow to create the perfect media plan. Talk to our analytics experts to learn more.
Steps To Build a Successful Media Plan
Step 1: Know your target audience
To build a successful media plan, media companies must have a clear idea of the target market’s demographics and media habits. Such insights can help media companies to analyze the media consumption patterns of the audience before finalizing the media planning strategies.
Step 2: Define the goals
The success or failure of a media plan cannot be measured unless clear goals are set from the very beginning. By defining the goals, media planners can compare the performance of the campaign against industry standards to analyze its success rate.
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Step 3: Leverage smart tools for media planning
Several media planning service providers offer tools to plan, organize, and analyze media spending all in one place. They also provide the opportunity to connect with other businesses and keep all the media planning files and tasks in one place.
Step 4: Determine the perfect media mix
A deeper understanding of the target audience can help companies to enhance their media planning efforts. Having a clear-cut idea of what is the primary source of media consumption for a desired set of the audience helps firms to plan their ad spend carefully.
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Step 5: Evaluate the cost and execute the media plan
The final step in media planning revolves around evaluating the cost of various viable channels for ad campaigns and measure them against the ad budget. This can help media companies to opt for the channels that are well within the budget.
Recent Articles from Quantzig’s Expert Series:
Read the complete article here: http://bit.ly/37ofx4A
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal
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