Building Credibility and Enhancing Brand Reach for a Chemical Manufacturer with the Aid of a Brand Strategy Engagement – Infiniti Research’s Success Story
LONDON--(BUSINESS WIRE)--Feb 23, 2019--A renowned market intelligence solutions provider, Infiniti Research, has recently announced the completion of their latest . The study highlights how the client was able to build a unique identity that differentiated their brand from the competitors.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190223005002/en/
Brand strategy engagement for a chemical manufacturer (Graphic: Business Wire)
Even though globalization is opening new opportunities for the manufacturing sector, the pressure brought by new competitors and ambiguity across global markets are compelling the manufacturers to attract potential customers by building a better brand image. Infiniti’s brand strategy engagement helps businesses to directly connect to the consumers’ emotions and needs by determining a brand voice that resonates with the target customers.
The business challenge: The client is a manufacturer and distributor of chemicals and advanced materials. Headquartered in Colombes, France, the company has approximately 140 production centers located in Europe, North America, and Asia. The client was facing difficulties in differentiating their business from their competitors. They wanted to improve their brand image and reach out to a wider demographic. Additionally, the chemical manufacturer wanted to enhance their brand recognition by building credibility and enhancing advertising effectiveness.
According to the experts at Infiniti Research, “A brand name helps companies distinguish their business from the competitors and makes them more recognizable to customers.”
The solution offered: The experts at Infiniti Research helped the client determine their target audiences and competitors. This helped the client better connect to their customers. Consequently, the client was able to build a unique identity that differentiated their brand from the competitors. Altogether, Infiniti’s brand strategy engagement assisted the client in enhancing their brand reach.
Infiniti Research’s brand strategy engagement helped the client to:
Infiniti Research’s brand strategy engagement offered predictive insights on:
About Infiniti Research
Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:
View source version on businesswire.com:https://www.businesswire.com/news/home/20190223005002/en/
CONTACT: Infiniti Research
US: +1 844 778 0600
UK: +44 203 893 3400
INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS
SOURCE: Infiniti Research
Copyright Business Wire 2019.
PUB: 02/23/2019 07:11 AM/DISC: 02/23/2019 07:11 AM