Food Lion Feeds Donates One Million Meals Through its #NoEmptyPlate Social Media Campaign
SALISBURY, N.C.--(BUSINESS WIRE)--Oct 4, 2019--
Thanks to the tremendous participation of customers, Food Lion associates and community partners in the Food Lion Feeds #NoEmptyPlate social media campaign, Food Lion Feeds announced today that it is donating one million meals* to Feeding America® and their member food banks in Food Lion’s 10-state service area. Food Lion Feeds created the campaign in support of Feeding America’s Hunger Action Month in September, and committed to donate one meal for every post on Twitter, Facebook and Instagram featuring an empty plate using #FoodLionFeeds and #NoEmptyPlate, up to one million meals. The one million meal donation will support Food Lion Feeds’ commitment to donate one billion more meals by 2025 which the retailer announced in August.
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A Harvest Hope Food Bank staff member participates in Food Lion Feeds’ #NoEmptyPlate social media contest. As a result of the tremendous participation in the effort, Food Lion Feeds is donating 1 million meals to Feeding America and its 30 food bank partners across Food Lion’s 10-state footprint. (Photo: Business Wire)
“Ending hunger in the towns and cities we serve will take all of us working together – our associates, customers and community partners. This campaign demonstrated how vitally important people across our towns and cities believe the issue of hunger is, and we were thrilled that so many people took action and joined us in this one simple way to make a difference in the lives of their neighbors,” said Emma Inman, director of external communications and community relations at Food Lion. “We’re proud to support the work Feeding America and 30 member food banks across our footprint do every day, because we believe no one should have to choose between dinner and rent or gas and groceries. We look forward to continuing to connect our customers, associates and community with more ways to make a difference in the communities we all call home.”
*$1 helps provide at least 10 meals secured by Feeding America ® on behalf of local member food banks. Through the #NoEmptyPlate social media challenge, $0.10 (monetary equivalent of 1 meal) for every post will be donated to Feeding America and member food banks. Food Lion guaranteed a minimum donation of $100,000 (monetary equivalent of 1 million meals) from Aug. 21 – Sept. 30, 2019. For more information, visit www.foodlion.com/feeds.
About Food Lion
Food Lion, based in Salisbury, N.C., since 1957, has more than 1,000 stores in 10 Southeastern and Mid-Atlantic states and employs more than 63,000 associates. By leveraging its longstanding heritage of low prices and convenient locations, Food Lion is working to own the easiest full shop grocery experience in the Southeast, anchored by a strong commitment to affordability, freshness and the communities it serves. Through Food Lion Feeds, the company has donated more than 500 million meals to individuals and families since 2014. Food Lion is a company of Ahold Delhaize USA, the U.S. division of Zaandam-based Royal Ahold Delhaize Group. For more information, visit www.foodlion.com.
About Feeding America
Feeding America® is the largest hunger-relief organization in the United States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter.
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CONTACT: Matt Harakal
KEYWORD: NORTH CAROLINA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: SUPERMARKET FOOD/BEVERAGE PHILANTHROPY FUND RAISING FOUNDATION RETAIL
SOURCE: Food Lion
Copyright Business Wire 2019.
PUB: 10/04/2019 09:41 AM/DISC: 10/04/2019 09:41 AM