AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

Central Asia & Caucasus B2C E-Commerce Market Report 2019 - Focus on Kazakhstan, Azerbaijan, & Georgia - ResearchAndMarkets.com

May 24, 2019

DUBLIN--(BUSINESS WIRE)--May 24, 2019--

The “Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia” report has been added to ResearchAndMarkets.com’s offering.

In the Central Asia and Caucasus region, B2C E-Commerce is still in its early stages. This is exemplified with internet penetration rates below 50% in Tajikistan, Kyrgyz Republic and Turkmenistan. Among more developed markets in the region, access to financial services reaches only over half of the populations of Georgia and Kazakhstan. As internet penetration increases and infrastructure improves in the region, the growth prospects for B2C E-Commerce increase as well.

Kazakhstan holds the region’s largest B2C E-Commerce market

Kazakhstan has the best performing B2C E-Commerce market in the Central Asia and Caucasus region. Despite its size in comparison to the rest of the region, there is much room for growth. Private and public investments and helping to continue this growth and the share of B2C E-Commerce in total sales is projected to break three percent by 2021.

Azerbaijani B2C E-Commerce is still in its infancy

B2C E-Commerce is developing rapidly in Azerbaijan. The market size nearly tripled between 2015 and 2017, in regard to the author’s report. Having the highest internet penetration rate in the region, Azerbaijan’s infrastructure is aiding this E-Commerce boom, boasting internet users of over three-quarters of the population.

In Georgia, there is a large potential for E-Commerce growth

Georgia had the highest financial institution account ownership rate among selected countries in Central Asia and Caucasus in 2017, which correlates to E-Commerce infrastructure development. Nearly a third of Georgian internet users used the internet to browse for information on services and goods and a lower share bought goods and services online in 2018, finds the author.

Key Topics Covered:

1. Management Summary

2. Regional

  • Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita, PPP, in International Dollars, by Country, 2019f
  • Internet Penetration, in % of Individuals, by Country, 2017
  • Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Country, 2017
  • Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of Population 15+, by Country, 2017
  • Logistics Performance Indicators, incl. Global Rank, by Country, 2018
  • Breakdown of Internet Traffic by Device, in %, by Azerbaijan, Georgia and Kazakhstan, 2018
  • B2C E-Commerce Index, by Country, 2018, incl. Global Rank, Share of Individuals Using Internet, 2017 or Latest, Share of Individuals with Credit Card, 2017 or Latest, Secure Internet Servers per 1 million People, 2017 or Latest, UPU Postal Reliability Score, 2017 or Latest, and B2C E-Commerce Index Value, 2017

3. Kazakhstan

3.1. Overview

  • Overview of B2C E-Commerce Market and Trends, February 2019

3.2. Trends

  • Breakdown of Internet Traffic by Device, in %, 2018
  • Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
  • Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
  • Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in thousands, 2013 - 2017
  • Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017

3.3. Sales & Shares

  • Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services, in KZT million, 2013 - 2017 & H1 2018
  • Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
  • Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
  • Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f

3.4. Internet Users & Online Shoppers

  • Internet Penetration, in % of Individuals, 2010 - 2018
  • Online Shopper Penetration, in % of Internet Users, 2017 & 2018
  • Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
  • Perceived Barriers to E-Commerce, in % of Internet Users, 2018
  • Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018

3.5. Products

  • Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
  • Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018

3.6. Payment

  • Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
  • Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
  • Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, June 2018 - January 2019

3.7. Delivery

  • Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018

3.8. Players

  • B2C E-Commerce Sales by Category of Players, in %, January - August 2018
  • Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017

4. Azerbaijan

5. Georgia

Companies Mentioned

  • Adforest.az
  • Air Astana Joint Stock Company
  • Alibaba Group Holding Ltd
  • AliExpress Ltd
  • Amazon Inc
  • Aviata LLP
  • Be.ge
  • Chocofamily Holding
  • eBay Inc
  • Global Fashion Group S.A.
  • Kaspi Bank JSC
  • Shop.az
  • Sulpak-Electronics LLC
  • Tap.az
  • Ucuztap.az

For more information about this report visit https://www.researchandmarkets.com/r/11o411

View source version on businesswire.com:https://www.businesswire.com/news/home/20190524005295/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Related Topics:E-Business

KEYWORD: ASIA PACIFIC

INDUSTRY KEYWORD: ONLINE RETAIL PROFESSIONAL SERVICES OTHER PROFESSIONAL SERVICES RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 05/24/2019 12:34 PM/DISC: 05/24/2019 12:34 PM

http://www.businesswire.com/news/home/20190524005295/en

All contents © copyright 2019 The Associated Press.All rights reserved.