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Introducing Meal Prep by Blue Apron: Eight Servings, A Week of Options, One Prep

February 11, 2020 GMT
Introducing Meal Prep by Blue Apron: Eight Servings, A Week of Options, One Prep
Introducing Meal Prep by Blue Apron: Eight Servings, A Week of Options, One Prep

NEW YORK--(BUSINESS WIRE)--Feb 11, 2020--

Craving wholesome, homemade meals but do not have time for daily cooking? Introducing Meal Prep by Blue Apron (NYSE: APRN), new make-ahead meals that include everything home cooks love about Blue Apron—high-quality, pre-portioned ingredients, bold flavors, and a diverse selection of recipes—designed to fit their busy schedule. In as little as 90 minutes of prep time once a week, home cooks can create a variety of flavorful meals including grain, noodle, and rice bowls, entree-sized salads, pastas, and tacos, in eight servings. Take them to work for lunch or reheat them at home for dinner—customers can enjoy multiple servings of delicious homemade meals in one streamlined easy-to-follow process.

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Meal Prep by Blue Apron (Photo: Business Wire)

“Meal Prep by Blue Apron fits squarely within our strategy to unlock more flexibility in our service while serving a new segment of customers,” said Linda Kozlowski, CEO, Blue Apron. “This practice of preparing whole meals in advance to better suit schedules, manage portion size, and help reach health goals has become a movement, fueled by a network of passionate online influencers, blogs, cookbooks, and over 11 million #mealprep posts on Instagram. What makes our new meal prep offering uniquely Blue Apron is that we did not compromise on variety. We know monotony is one of the pain points associated with meal prep and we are proud to introduce a product that includes multiple dish selections, fresh produce, proteins, and flavorful sauces and spices, to keep mealtime interesting all week long.”

The Meal Prep by Blue Apron menus include:

Meal Prep by Blue Apron is $8.99 per serving or $71.92 per box with free shipping and currently available to customers in select states along the east coast and Mid-Atlantic. Blue Apron plans to expand this offering nationally later this year. Orders can be placed now through Blue Apron’s website and mobile app for delivery beginning the week of February 24. For more information on Meal Prep by Blue Apron visit: try.blueapron.com/mealprep.

About Blue Apron:

Blue Apron’s mission is to make incredible home cooking accessible to everyone. Launched in 2012, Blue Apron is reimagining the way that food is produced, distributed, and consumed, and as a result, building a better food system that benefits consumers, food producers, and the planet. The Company has developed an integrated ecosystem that enables the Company to work in a direct, coordinated manner with farmers and artisans to deliver high-quality products to customers nationwide at compelling values.

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CONTACT: Nisha Devarajan

nisha.devarajan@blueapron.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: ONLINE RETAIL RETAIL FOOD/BEVERAGE

SOURCE: Blue Apron

Copyright Business Wire 2020.

PUB: 02/11/2020 08:30 AM/DISC: 02/11/2020 08:30 AM

http://www.businesswire.com/news/home/20200211005360/en