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TechTarget Boosts Sales Productivity and Focus with Latest Release of Priority Engine Purchase Intent Insight Platform

November 21, 2019

NEWTON, Mass.--(BUSINESS WIRE)--Nov 21, 2019--

TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services today announced the release of new updates to its IT Deal Alert Priority EngineTM platform that significantly increase sales productivity and effectiveness. New enhancements give sales reps easier access and dynamic visibility into active accounts in their territory, with even more accurate and actionable data on the buying teams within them.

“Priority Engine has long provided essential intelligence to help sales teams fuel pipeline and close more deals,” said Andrew Briney, Senior Vice President of Products, TechTarget. “These new enhancements are the first in a series of releases specifically designed to make it even easier for sales pros to access better data and powerful insights to maximize opportunities with active accounts in their territory.”

TechTarget’s Priority Engine is a SaaS-based platform that gives technology sales and marketing professionals direct access to the most active accounts and prospects researching technologies in their market. This latest release includes significant improvements which allow enterprise technology organizations to:

TechTarget, a 2019 CODiE award winner for Best Account-Based Marketing and Best Sales & Marketing Intelligence Solution, has cemented its leadership in its space because of the significant value and ROI its customers achieve. TechTarget purchase intent insight is uniquely powerful because of how it is made and how it is delivered to B2B tech marketers and sales professionals. The actionable insights within the Priority Engine platform are achievable because of the depth of original decision-support content spanning 10,000 unique IT topics across TechTarget’s network of over 140 enterprise technology-specific websites as well as its suite of marketing and sales engagement services.

To learn more about Priority Engine, please visit TechTarget.com/Priority-Engine.

About TechTarget

TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs. By understanding these buyers’ content consumption behaviors, TechTarget creates the purchase intent insights that fuel efficient and effective marketing and sales activities for clients around the world.

TechTarget has offices in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney. For more information, visit techtarget.com and follow us on Twitter @TechTarget.

(C) 2019 TechTarget, Inc. All rights reserved. TechTarget and the TechTarget logo are registered trademarks and IT Deal Alert and Priority Engine and Oceanos are trademarks of TechTarget. All other trademarks are the property of their respective owners.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191121005786/en/

CONTACT: Garrett Mann

Director of Marketing

TechTarget, Inc.

617-431-9371

gmann@techtarget.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: TECHNOLOGY OTHER COMMUNICATIONS PUBLISHING MARKETING ADVERTISING COMMUNICATIONS SOFTWARE INTERNET DATA MANAGEMENT

SOURCE: TechTarget, Inc.

Copyright Business Wire 2019.

PUB: 11/21/2019 12:30 PM/DISC: 11/21/2019 12:30 PM

http://www.businesswire.com/news/home/20191121005786/en