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One Third of Consumers in US Show No Interest in Automated Mobility Services, Finds Strategy Analytics

December 16, 2019 GMT

BOSTON--(BUSINESS WIRE)--Dec 16, 2019--

Consumer attitudes toward automated mobility services have significant hurdles to clear. Beyond trust, many other factors crucial to the UX of future AV concepts, such as vehicle quality and service practicality must be addressed. A new report from the In-Vehicle UX (IVX) group at Strategy Analytics has investigated consumer interest in completely automated taxis or limited-route shuttles. Even if the trust ‘issue’ can be resolved through marketing campaigns and mere exposure, the limitations of current robo-taxi and shuttle pilots (in terms of geographic footprint, top speed, and drop-off/pick-up points) add to consumers’ hesitance toward automated mobility services.

Surveying consumers in the US, Western Europe, and China via web-survey, key report findings include:

Derek Viita, Senior Analyst and report author commented, “Interest in China remains modest, as the development of automated mobility services is still nascent and optimism remains high. But in Western markets, where on-road testing is prominent and developers gain media attention through crashes and lawsuits, the traveling public is more skeptical.”

Continued Viita, “Unsurprisingly, interest in robo-taxis tends to fall strictly within the segments that are more accepting of technological advances. In China, all ages fit this bill to some extent, but in the West, this limits viability to mid-aged and younger segments.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “In order for robo-taxi concepts to advance in the West, an effort must be made to cater toward the wide swaths of Early/Late Majorities who are showing no interest in such a service. Cost, vehicle quality, and practicality of the service must all be addressed.”

About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About In-vehicle UX
Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191216005528/en/

US Contact: Derek Viita, +1 617 614 0772,dviita@strategyanalytics.comEuropean Contact: Diane O’Neill, +44(0) 1908 423 669,doneill@strategyanalytics.com



SOURCE: Strategy Analytics, Inc.

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PUB: 12/16/2019 10:23 AM/DISC: 12/16/2019 10:23 AM