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2020 Shopping Outlook: 82 Percent of Consumers More Inclined to Purchase After Seeing, Holding or Demoing Products In-Store

January 2, 2020 GMT

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Jan 2, 2020--

While a new year may bring more than a handful of unknowns, consumers are already planning how they’ll shop in 2020. And if one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing, holding or demoing a product in-person makes them more inclined to actually purchase at the counter.

Shopkick surveyed more than 16,000 consumers across the country to gain insights into 2020 shopping habits. The leading shopping rewards app looked at purchasing behavior, the use of mobile, brand loyalty and more. The results are eye-opening.

This year, Gen Z won’t be the only ones putting their dollars where their values are. Seventy-three percent of consumers across generations plan to shop more frequently at retailers that align with their core values, with 64 percent planning to spend more money at those retailers.

2020 Trends Include:

“We’re continuing to gain valuable insights into how Americans’ shopping habits are changing, and 2020 will be a defining year for the types of brands that will thrive in this new era of consumerism,” says David Fisch, General Manager of Shopkick. “Consumers are more informed than ever before, resulting in very deliberate shopping decisions at retailers that can meet and exceed their expectations.”

Shopkick conducted a survey of 16,721 users to gain insights into mall shopping frequency and habits. The survey was conducted between Dec. 6 and Dec. 12, 2019.

About Shopkick, Inc.

Shopkick, a Trax company, is the leading shopping rewards app, bringing moments of joy to everyday shopping - both on- and off-line. For brands and retailers, Shopkick provides high consumer engagement along the entire path to purchase. The company’s unique pay for performance model has been proven to deliver high ROI, driving incremental traffic, product engagement, and sales. Some of its leading brand and retail partners include Auntie Anne’s, Barilla, Brighton, Coty, eBay, GE, Kellogg’s, LEGO, TJ Maxx and Unilever, among others.

Shopkick is available for free on iPhone from the App Store and for Android from Google Play. For more information, please visit www.shopkick.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200102005030/en/

CONTACT: Angelena Lufrano for Shopkick

shopkick@thekeypr.com

(510) 517-2842

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: OTHER RETAIL ONLINE RETAIL TECHNOLOGY OTHER CONSUMER DEPARTMENT STORES RETAIL SOFTWARE INTERNET MOBILE/WIRELESS CONSUMER TEENS

SOURCE: Shopkick

Copyright Business Wire 2019.

PUB: 01/02/2020 09:00 AM/DISC: 01/02/2020 09:01 AM

http://www.businesswire.com/news/home/20200102005030/en