FabFitFun Announces Spring Box + Partnership with Venus Williams
WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Feb 20, 2019--Wave winter goodbye and embark on a fresh start with the Spring Box from FabFitFun. With items ranging from buzzy beauty tools, to coveted fitness accessories, the Spring Box, has all of your essentials while giving you a chance to try something new.
As part of this season’s latest box, FabFitFun announced a partnership with world-renown athlete, Venus Williams. FabFitFun members may choose to receive the EleVen Jump Rope by Venus Williams as part of their Spring Box selections.
“I wanted to do something outside the box (no pun intended!), so we decided to do a one-of-a-kind jump rope for this collaboration,” said Williams. “It’s the perfect jump rope to toss in your gym bag – lightweight but designed with a PVC rope which makes it a lot sturdier than other jump ropes that wear and tear. This jump rope is built to withstand any workout, no matter the intensity.”
The 7-time Grand Slam winner was game to partner with FabFitFun and also graces the cover of the Spring issue of the FabFitFun magazine, included in every box. This partnership allows FabFitFun members to see her in a new light and spotlights the path she has taken in starting her own brand. “Working with a brand like FabFitFun is a highlight for me. I love how they deliver fitness right to your mailbox, and that they inspire people on their fitness journeys to keep pushing. I do the same thing with my EleVen line – keep people striving to be better than their best,” she said.
“Venus is undoubtedly one of the tennis world’s biggest stars but we also felt she had a relatability that you don’t find in most elite athletes,” said Katie Rosen Kitchens, co-founder and editor-in-chief. “She is a fitness role model and is also an entrepreneur herself so we thought a jump rope from her eponymous line would be the perfect product for our spring box. As a companion to the product, we’ve created some really great content for FabFitFunTV allowing members to both get to know Venus more, and follow along with her jump rope workouts that are perfect for any skill level.”
Now available for a limited time, the FabFitFun Spring Box includes products from an array of beauty, skincare, fashion, home, tech and wellness brands in addition to Venus’ EleVen jump rope:
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond - to more than one million members - each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online Community and year-round exclusive sales and shopping experiences. Join FabFitFun by visiting fabfitfun.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190220005322/en/
Michelle Kim, Head of Communications
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN TENNIS DEPARTMENT STORES LUXURY ONLINE RETAIL GENERAL SPORTS TEENS RETAIL COSMETICS SPECIALTY CONSUMER SPORTS
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PUB: 02/20/2019 12:00 PM/DISC: 02/20/2019 12:01 PM