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Reducing Time to Market and Increasing Profits by 16% for a Retail Firm | Infiniti Research’s Latest Go to Market Strategy Engagement

November 14, 2019

LONDON--(BUSINESS WIRE)--Nov 14, 2019--

Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest success story on go to market strategy. This success story highlights how the experts at Infiniti Research helped a retail firm to identify the target markets that align with their corporate strategy and define a unique value proposition. Also, this article explains in detail the four-phased approach undertaken by the experts at Infiniti Research to help the client reduce time to market and increase profits by 16%.

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The hyper-competitive retail marketplace necessitates retailers to differentiate their product offerings and launch new products meeting the market demand. However, to achieve huge commercial success for a new product, retailers need to develop a solid go to market strategy. By leveraging a go to market strategy engagement, businesses can target the right set of customers and better position their brand in the mind of customers.

Want to differentiate your product offerings to best meet the market demand? Our market intelligence analysts can help. Request a free proposal today!

The business challenge: The client is a retail firm based out of Canada. To differentiate itself from the crowd, they wanted to launch new products meeting the market demand. Before launching new products, the client wanted to identify the target markets aligning with their business strategy and devise a sound commercialization strategy for their product promotion. They approached the experts at Infiniti Research to leverage their expertise in devising a go to market strategy.

Want to identify the potential for your new product in the target market? Our market intelligence experts can help. Contact us.

The solution offered: The go to market strategy engagement involved a four-phased approach – market research engagement, customer intelligence study, marketing and sales strategy, and competitive intelligence study.

The insights obtained from the engagement helped the client to identify niche markets, profitable customer segments, and customers’ evolving needs and requirements. Also, the experts helped the client to devise a solid marketing strategy for their product promotions. This subsequently helped the client to reduce time to market and achieve huge commercial success for their new products. Also, within a short period of six months, the client was able to increase profits by 16%.

Infiniti’s go to market strategy engagement helped the client to:

Infiniti’s go to market strategy engagement offered predictive insights on:

Read the complete success story for comprehensive insights: Leveraging Go to Market Strategy to Reduce Time to Market and Increase Profits by 16%

About Infiniti Research

Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20191114005575/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

KEYWORD:

INDUSTRY KEYWORD: MARKETING RETAIL COMMUNICATIONS OTHER RETAIL

SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 11/14/2019 10:46 AM/DISC: 11/14/2019 10:46 AM

http://www.businesswire.com/news/home/20191114005575/en