Leafly Announces Leafly Certified Labs Program to Validate Accuracy of Cannabis Testing and to Provide Consistent Product Information for Consumers
SEATTLE--(BUSINESS WIRE)--Nov 12, 2019--
Leafly, the world’s leading cannabis resource, today announced the Leafly Certified Labs Program, a network of labs independently assessed by Leafly for accuracy and quality. Designed to combat inconsistency in cannabis testing, the Leafly Certified Labs Program helps ensure that cannabis lab data on Leafly comes from labs that have been confirmed to provide results that consumers can trust. The founding Leafly Certified Lab members are Anandia in Canada, CannTest in Alaska, ChemHistory in Oregon, Confidence Analytics in Washington, Modern Canna in Florida, PSI Labs in Michigan, and SC Labs in California.
“People deserve accurate information about cannabis products so they can have confidence in the products they purchase and in their experience. Unfortunately, not all cannabis labs operate with the same level of rigor, and no one is really looking at the data they produce in a systematic way. Leafly’s own reporting and internal analysis indicate some labs inflate their results, a deceptive practice that must end,” said Nick Jikomes, Leafly’s principal research scientist. “The Leafly Certified Labs Program is our way of independently verifying that the information we provide is trustworthy and sound, and gives cannabis brands the opportunity to work with Leafly and our Certified Labs to bring consumers information they can count on.”
So far, seven labs have joined the Leafly Certified Labs Program as founding members with a shared commitment to providing accurate and trustworthy product data to consumers.
One of the ways in which Leafly currently uses data from Leafly Certified Labs is in the creation of data visualizations of cannabis strains known as the Leafly Flower. Each flower uses shape and color to indicate the most common chemical profile associated with popular strains. Diamonds represent THC, circles represent CBD, and colors indicate terpenes. Leafly uses proprietary generative design software that pulls cannabinoid and terpene data directly from the network of trusted lab partners to automatically create Leafly Flowers. Leafly is currently working on similar applications for cannabis brands that work with Leafly Certified Labs, which will allow Leafly to create Leafly Flowers and bring trustworthy information about specific products to consumers.
Leafly invites labs interested in joining the Leafly Certified Labs Program, particularly those in key markets of Massachusetts, Colorado, and Illinois, to apply to join by providing their information here.
As the world’s largest cannabis information resource, Leafly helps people discover, find, and buy cannabis and empowers cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at www.leafly.com or download the five-star rated Leafly mobile app.
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CONTACT: Hannah Staton
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PUB: 11/12/2019 11:00 AM/DISC: 11/12/2019 11:01 AM