NUT-rition Teams Up With Laura Dern and Equal Rights Advocates to Shine a Light on Pay Inequality on National Equal Pay Day
PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr 2, 2019--NUT-rition is a brand that believes women should demand more…more from their snacks and more from their lives. But women today face bigger issues than finding the right snack. On National Equal Pay Day, NUT-rition has teamed up with award-winning actress Laura Dern and Equal Rights Advocates (ERA) to shine a light on wage inequality.
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Introducing NUT-rition’s limited-edition “Equal Pay Pack,” a 20% bigger pack of the delicious nut mix that will be available for a limited time online at paygapisnuts.com and at select retailers (Photo: Business Wire)
In the United States, women earn about 80 cents for every dollar earned by their male counterparts — and that’s just nuts.
To raise awareness of the gender pay gap, NUT-rition partnered with Laura Dern as an executive producer of a hidden-camera video to highlight what it feels like to get less. In the video, unsuspecting store customers are sold gender-specific bags of NUT-rition – with male customers offered bags that have 20% less product than packs offered to their female counterparts.
You can view the video here.
“It’s hard to believe that in 2019, wage inequality is still a problem,” said NUT-rition video executive producer and actress Laura Dern. “The reality is, women make 20% less than men. And that percentage is even worse for minorities. Through my own experiences and work with NUT-rition, I want to start a dialogue about the gender pay gap. The situation won’t be resolved overnight, but every voice and action can make a difference.”
NUT-rition is also extending efforts from onscreen to on-shelf by launching a limited-edition Equal Pay Pack that is 20% bigger than the regular NUT-rition pack. The 20% more pack features a blend of almonds, cashews, pecans and dried fruit, and will be available for a limited time online at paygapisnuts.com and at select retailers. The Equal Pay Pack benefits Equal Rights Advocates and helps fund a legal helpline available to anyone who feels they’re experiencing an issue with pay inequality.
“Women deserve equal pay for equal work,” said Noreen Farrell, Executive Director for Equal Rights Advocates. “We are proud to partner with NUT-rition to inspire workplace changes across the U.S. and to support women workers learning more about their rights.”
For more information about the gender pay gap and how you can enact change, visit equalrights.org. To learn more about NUT-rition and the limited-edition Equal Pay Pack, visit paygapisnuts.com and follow along on social media ( Twitter.com/NUTritionSnacks, Facebook.com/NUTritionSnackNuts, Instagram.com/NUTritionSnackNuts ).
ABOUT THE KRAFT HEINZ COMPANY
For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/ or follow us on LinkedIn and Twitter.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190402005298/en/
CONTACT: Lynne Galia
KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS PENNSYLVANIA
INDUSTRY KEYWORD: WOMEN ENTERTAINMENT CELEBRITY RETAIL FOOD/BEVERAGE SUPERMARKET OTHER RETAIL CONSUMER
SOURCE: The Kraft Heinz Company
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PUB: 04/02/2019 08:00 AM/DISC: 04/02/2019 08:01 AM