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Infiniti’s Competitive Intelligence Engagement Helped a Specialty Chemicals Company Increase Market Share by 27% | RFP for Similar Engagements for Your Business

March 6, 2020 GMT
Infiniti’s Competitive Intelligence Engagement Helped a Specialty Chemicals Company Increase Market Share by 27% (Graphic: Business Wire)
Infiniti’s Competitive Intelligence Engagement Helped a Specialty Chemicals Company Increase Market Share by 27% (Graphic: Business Wire)

LONDON--(BUSINESS WIRE)--Mar 6, 2020--

Infiniti Research, a leading market intelligence solutions provider, has recently announced the completion of its latest competitive intelligence engagement for specialty chemicals company. This success story pinpoints the key challenges faced by a specialty chemicals market client, the approach undertaken by the experts at Infiniti Research to help the client achieve their key objectives, and the business impact of the engagement.

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Infiniti’s Competitive Intelligence Engagement Helped a Specialty Chemicals Company Increase Market Share by 27% (Graphic: Business Wire)

A specialty chemicals company based out of Central Europe was losing their market share to competitors. To curtail losses in its market share, they wanted to gather comprehensive insights into their competitors’ business strategies and identify areas where the lagged in comparison to their competitors. Additionally, they wanted to identify hidden opportunities in the market and keep pace with the rapidly changing product portfolios. They chose to partner with Infiniti Research to leverage their expertise in offering competitive intelligence engagement. By leveraging Infiniti’s competitive intelligence engagement, the client wanted to analyze how their competitors addressed supply chain complexities and tailored products to meet customers’ demands.

With the specialty chemicals industry evolving rapidly, businesses must constantly assess market changes and identify new initiatives undertaken by competitors. Our competitive intelligence engagement can help you achieve this strategic objective. RFP for more insights.

Our Approach: To help the client tackle the above-mentioned challenges and identify competitors’ initiatives, the experts at Infiniti Research conducted a competitive intelligence engagement, competitive benchmarking analysis, competitive pricing analysis, and demand management study. The engagement also involved analyzing competitors’ product offerings, key capabilities, customers, and marketing initiatives. The experts at Infiniti Research also analyzed areas where the client performed well or lagged in comparison to their competitors.

Business impact of the competitive intelligence engagement for the specialty chemicals market client:

  • Developed a detailed understanding of the attractiveness of market opportunities for their product and service offerings
  • Kept pace with the changing product portfolios and differentiated their product offerings
  • Planned inventory more efficiently
  • Identified profitable opportunities in the target market
  • Strengthened brand image
  • Managed supply-demand mismatch and delivered quality products
  • Increased market share by 27%

You may also like to read some of our recent competitive intelligence success stories:

Want more insights into our services for companies in the specialty chemicals industry? Request more info and our experts will get in touch with you with comprehensive insights.

About Infiniti Research

Established in 2003, Infiniti Research, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us

View source version on businesswire.com:https://www.businesswire.com/news/home/20200306005251/en/

CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400

https://www.infinitiresearch.com/contact-us

KEYWORD:

INDUSTRY KEYWORD: CHEMICALS/PLASTICS MANUFACTURING

SOURCE: Infiniti Research

Copyright Business Wire 2020.

PUB: 03/06/2020 08:41 AM/DISC: 03/06/2020 08:41 AM

http://www.businesswire.com/news/home/20200306005251/en