Braidy Atlas Announces Collaboration with Car Manufacturer Focused on Sustainability and Supply Chain
ASHLAND, Ky.--(BUSINESS WIRE)--Apr 29, 2019--Braidy Atlas (“Braidy”) announced the creation of a milestone plan for cooperation with the BMW Group (“BMW”) on sustainability and technical/qualification for the future supply of series 5000x and 6000x automotive aluminum sheet. Included is a comprehensive closed-loop recycling strategy leveraging Braidy Atlas’ logistically optimal location in Ashland, Kentucky and in close proximity to BMW´s car production plant in Spartanburg, South Carolina.
Braidy Atlas recently announced its intention to become the first North American rolling mill to use 100% green inputs from inception. As the first U.S. rolling mill to obtain a low-emissions air permit from the Federal EPA, Braidy has targeted 20% lower emissions than competitors.
Craig Bouchard, Chief Executive Officer of Braidy said, “Our low-cost, high-quality, low-carbon footprint allows material improvement in global supply chain costs for BMW as a key customer.”
Lord Gregory Barker, Executive Chairman of EN+ and named Co-Chairman of Braidy Atlas stated, “This groundbreaking collaboration is just the beginning of opportunities as we competitively combine the highest quality aluminum with the lowest-carbon content yet, together setting an exciting new standard not just for North America but our industry globally.”
About Braidy Atlas:
- Braidy Atlas, a partnership of Ashland, KY-based Braidy Industries and United Company RUSAL, is the first new U.S. greenfield rolling mill in 37 years.
- Braidy Atlas is also the first North American mill that will exclusively use high-quality, low-carbon prime aluminum inputs.
- Braidy Atlas is the first heavy industrial to commit to affordable sustainability via the “golden triangle” of lowest-cost, highest-quality and lowest-carbon footprint for its products.
For more information, visit www.braidy.com.
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KEYWORD: UNITED STATES EUROPE NORTH AMERICA KENTUCKY GERMANY
INDUSTRY KEYWORD: ENERGY OTHER ENERGY MANUFACTURING AUTOMOTIVE MANUFACTURING STEEL ENVIRONMENT
SOURCE: Braidy Atlas
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PUB: 04/29/2019 10:00 AM/DISC: 04/29/2019 10:00 AM