New Patient Access Survey Shows Consumers Are Increasingly Self-Empowered in Their Care Decisions and Place a Growing Premium on Convenience
BOSTON--(BUSINESS WIRE)--Nov 5, 2019--
Kyruus today announced findings from its third annual survey of 1,000 healthcare consumers focused on their decision-making processes and preferences when it comes to determining where and from whom to obtain care. The findings, published in the 2019 Patient Access Journey Report, show that consumers are becoming increasingly self-empowered when evaluating their care options and that they continue to rank convenience and speed of access highly in their decisions. This year’s results also reveal a growing influence of organizational brand on consumer choices.
For the third year in a row, a majority of respondents performed online research when looking for a new provider. However, the 2019 findings show that consumer digital search behavior is evolving to rely more heavily on health system web properties. This year, among those who consulted the internet, 43% visited a health system website, up from 38% in 2018. Relatedly, the share of consumers starting their searches on these sites is also rising. Appointment booking preferences stayed consistent with prior years with phone remaining the preferred means across age groups, but losing ground to online booking.
Other notable findings include:
“Now in its third year, the trends emerging from the patient access survey underscore the growth of consumerism in healthcare and the need for health systems to deliver the convenience that today’s consumers demand,” said Graham Gardner, CEO of Kyruus. “While care options are multiplying, consumers appear to be placing a premium on health system brands that can streamline access across a coordinated experience.”
Kyruus conducted the survey of 1,000 consumers, spanning ages 18 to 65 or older, in partnership with Wakefield Research in July 2019. All respondents searched for a provider for themselves in the last two years and represent an equal mix of patients covered by private insurance and Medicare/Medicaid.
To learn more about the survey findings and download the 2019 Patient Access Journey Report, visit https://www.kyruus.com/2019-patient-access-journey-report.
Kyruus delivers industry-defining provider search and scheduling solutions that help health systems match patients with the right providers across their enterprise-wide access points. Serving more than 225,000 providers across leading health systems nationwide, the Kyruus ProviderMatch® suite of solutions—for consumers, access centers, and care settings—enables a modern and consistent patient experience, while optimizing provider utilization. The company’s award-winning provider data management platform powers each of the ProviderMatch solutions and transforms how health systems understand and manage their provider networks. To find out why a Better Match Means Better Care®, visit www.kyruus.com.
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CONTACT: Lindsey Honig
Aria Marketing for Kyruus
617-332-9999 ext. 206
KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: INTERNET MANAGED CARE GENERAL HEALTH HEALTH DATA MANAGEMENT HOSPITALS TECHNOLOGY OTHER HEALTH
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