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RAM 1500: Top Three Infotainment Offering, Finds Strategy Analytics

November 21, 2019 GMT
RAM 1500: Top Three Infotainment Offering, Finds Strategy Analytics
RAM 1500: Top Three Infotainment Offering, Finds Strategy Analytics

BOSTON--(BUSINESS WIRE)--Nov 21, 2019--

A new user experience evaluation from the In-Vehicle UX (IVX) group at Strategy Analytics has assessed the 2019 version of the Ram 1500 pickup truck for the North American market. Introducing a new 12-inch portrait-style console touchscreen intended to be primarily used for FCA’s Uconnect infotainment system, the enlarged touchscreen real estate, additional design flourishes and increased edge length, stretches the boundaries of an already-user-friendly system to a new level. However, voice control remains a pain point for key media and navigation tasks.

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Ram 1500 Dashboard User Interface (Photo: Business Wire)

Key report findings include:

Derek Viita, Senior Analyst and report author commented, “Despite the many benefits of the new design of this system, voice recognition in the Ram 1500 can merely be described as satisfactory, but nevertheless still on-par with other high-volume systems. As we have found previously, consumers have growing affinity for voice-based assistants outside the car and their expectations have long outpaced development for in-car voice systems.”

Continued Viita, “While phone tasks overall were accomplished with ease during this benchmark, many others relied on unintuitive phrases to trigger tasks – and this was most problematic with tasks such as changing media or entering a destination.”

Added Chris Schreiner, Director, Syndicated Research UXIP, “But pain-points with voice recognition aside, the redesign of this system in addition to the inclusion of a wide variety of connected features, many which leverage SiriusXM’s Travel Link, makes Uconnect one of the strongest offerings on the market with regard to on-board infotainment. As such, the Ram 1500 sits within the top three infotainment systems benchmarked by Strategy Analytics in the last eight years.

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com.

About In-vehicle UX

Our In-vehicle User Experience (IVX) service investigates UX innovation opportunities in the connected vehicle. By understanding the emerging behaviors, needs, motivations, use cases, pain-points and “must-have” experiences of lead adopters and future target consumers, IVX delivers a roadmap to help you design the optimal experience. IVX forms part of the User Experience Innovation Practice (UXIP) at Strategy Analytics. Through both syndicated and proprietary user-centric research capabilities, UXIP delivers strategic insights and analysis on how to optimize the user experience of new and emerging technologies. Click here for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20191121005644/en/

CONTACT: US Contact:

Derek Viita, +1 617 614 0772

dviita@strategyanalytics.comEuropean Contact:

Diane O’Neill, +44(0) 1908 423 669

doneill@strategyanalytics.com

KEYWORD: MASSACHUSETTS UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOFTWARE MOBILE/WIRELESS OFF-ROAD TRUCKS & SUVS PROFESSIONAL SERVICES HARDWARE CONSUMER ELECTRONICS GENERAL AUTOMOTIVE TECHNOLOGY AUTOMOTIVE OTHER AUTOMOTIVE OTHER TECHNOLOGY CONSULTING

SOURCE: Strategy Analytics, Inc.

Copyright Business Wire 2019.

PUB: 11/21/2019 10:09 AM/DISC: 11/21/2019 10:09 AM

http://www.businesswire.com/news/home/20191121005644/en