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North American Mobile Marketing Industry Outlook to 2024: Anticipating a CAGR of 21.3% - ResearchAndMarkets.com

April 1, 2019

DUBLIN--(BUSINESS WIRE)--Apr 1, 2019--The “North America Mobile Marketing Market (2018 - 2024)” report has been added to ResearchAndMarkets.com’s offering.

The North America Mobile Marketing Market is expected to witness market growth of 21.3% CAGR during the forecast period (2018-2024).

With the growing number of mobile phone users worldwide, the global mobile marketing market is expected to grow. Due to the increased demand for connected devices, smartphones are being quickly adopted. Consumers are directly influenced by smartphones as they come along with basic communication with their variety of features such as banking, shopping, and entertainment.

Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, MMS, and receive advertisements through other means as well.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T, SAP SE, Oracle Corporation, Salesforce.com, Adobe Systems, Salmat, Vibes Media, Mobivity Holdings Corporation, and SAS Institute.

Key Topics Covered

Chapter 1. Market Scope & Methodology

1.1 Market Definition

1.2 Objectives

1.3 Market Scope

1.4 Segmentation

1.4.1 North America Mobile Marketing Market, by Solution Type

1.4.2 North America Mobile Marketing Market, by Organization Size

1.4.3 North America Mobile Marketing Market, by End User

1.4.4 North America Mobile Marketing Market, by Country

1.5 Methodology for the Research

Chapter 2. Market Overview

2.1 Introduction

2.1.1 Overview

2.1.2 Executive Summary

2.1.3 Market Composition and Scenario

2.1.4 Players Outlook for the Market

2.2 Key Factors Impacting the Market

2.2.1 Market Drivers

2.2.2 Market Restraints

Chapter 3. Market Analysis

3.1 Cardinal Matrix

3.2 Recent Industry Wide Strategic Developments

3.2.1 Partnerships, Collaborations and Agreements

3.2.2 Product Launches

3.2.3 Mergers & Acquisitions

3.3 Top Winning Strategies

3.3.1 Key Leading Strategies: Percentage Distribution (2015-2018)

3.3.2 Key Strategic Move: Leading Players

Chapter 4. North America Mobile Marketing Market by Solution Type

4.1.1 Mobile Web

4.1.2 MMS

4.1.3 QR Codes

4.1.4 Location Based Marketing

4.1.5 In app Messages & Push Notifications

4.1.6 SMS

4.1.7 Other Solution Types

Chapter 5. North America Mobile Marketing Market by Organization Size

5.1.1 Large Enterprises

5.1.2 Small & Medium Enterprises

Chapter 6. North America Mobile Marketing Market by End User

6.1.1 Retail & E-Commerce

6.1.2 Telecom & IT

6.1.3 Travel & Hospitality

6.1.4 BFSI

6.1.5 Government

6.1.6 Healthcare

6.1.7 Media & Entertainment

6.1.8 Other End Users

Chapter 7. North America Mobile Marketing Market by Country

7.1 US Mobile Marketing Market

7.2 Canada Mobile Marketing Market

7.3 Mexico Mobile Marketing Market

7.4 Rest of North America Mobile Marketing Market

Chapter 8. Company profiles

8.1 IBM Corporation

8.2 AT&T Inc.

8.3 SAP SE

8.4 Oracle Corporation

8.5 Salesforce.com Inc.

8.6 Adobe Systems Inc.

8.7 Salmat Ltd.

8.8 Vibes Media LLC

8.9 Mobivity Holdings Corporation

8.10 SAS Institute Inc.

For more information about this report visit https://www.researchandmarkets.com/research/6sjxr8/north_american?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190401005446/en/

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SOURCE: Research and Markets

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