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Ittiam Augments Edcon’s Retail Business Intelligence Through Its AI Powered IttiamInsite Service.

November 6, 2019 GMT

JOHANNESBURG & BENGALURU, India:--(BUSINESS WIRE)--Nov 6, 2019--

Ittiam Systems, provider of retail business intelligence through its IttiamInsite Software-as-a-Service (SaaS), announced successful deployment of its visual analytics service at Edgars and Jet multi-brand retail stores located across several cities in South Africa.

IttiamInsite provides accurate information on footfall, walk-by traffic, traffic patterns in zones, shopper directions, and anonymized demographics. A retail analytics centric dashboard presents a comprehensive analysis of the insights behind this vast information. Using efficient edge computing units running best-in-class computer vision and deep learning algorithms, IttiamInsite analyzes customer journey in a store. This is enabling brands with physical stores to compete with online shopping or to augment their Omni-channel presence. Easy to install and configure, IttiamInsite service is available worldwide through a well-represented installer and support network.

“Equipped with store level insights of shopper to sales conversion, our businesses can now take data driven actions for operational efficiencies,” said Mike Elliott, CEO, Edgars. He added, “IttiamInsite’s ability to provide these retail analytics solutions with accuracy and reliability was crucial in selecting them as our analytics solution partner.”

“We are excited to collaborate with a leading retail brand like Edcon to support their in-store analytics. Our solutions provide vital data that link shopper traffic in a store to eventual sales. This enables store managers and marketing teams to customize their operations and promotions at a store.” said Mukund Srinivasan, Chief Business Officer of Ittiam.

About IttiamInsite

IttiamInsite is a retail focused business intelligence solution offered by Ittiam through a Software-as-a-Service (SaaS) model. IttiamInsite is the future of shopper analytics for businesses within physical spaces, integrating multiple sources of visual, statistical, and environmental data into one comprehensive, easy-to-use service. With over million people a month being processed through its sensors deployed across the world, IttiamInsite service provides shopper traffic analysis for many leading global brands.

About Ittiam

Ittiam Systems is a trusted solutions provider to world leaders in multimedia, enabling next generation experiences through its complete suite of intelligent audio-video technologies, systems and solutions. Backed by its proven multimedia expertise and insights, Ittiam’s products deliver real intelligence to solve its customers’ most complex technology challenges, empowering them to deliver high performance, efficient and reliable audio-video products in rapid time. Ittiam’s solutions are at the heart of millions of lifestyle products that drive mobility, content access, networking and sharing.

About Edcon

Edcon is one of Southern Africa’s largest non-food retailers. They have been in operation for 90 years. They operate their business under four principal divisions throughout Southern Africa:

For more information, please visit the Edcon website: www.edcon.co.za

View source version on businesswire.com:https://www.businesswire.com/news/home/20191106005029/en/

CONTACT: Media Contact

Samir Dhond, Vice President of Corporate Communications

samir.dhond@ittiam.com

KEYWORD: SOUTH AFRICA AFRICA INDIA CANADA NORTH AMERICA ASIA PACIFIC

INDUSTRY KEYWORD: DATA MANAGEMENT RETAIL TECHNOLOGY OTHER RETAIL SOFTWARE INTERNET

SOURCE: Ittiam Systems

Copyright Business Wire 2019.

PUB: 11/06/2019 08:00 AM/DISC: 11/06/2019 08:01 AM

http://www.businesswire.com/news/home/20191106005029/en