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Global Sales Enablement Platform Market 2019-2024: Scaling Sales Efforts with the Help of Advanced Technology Drives Growth - ResearchAndMarkets.com

May 8, 2019

DUBLIN--(BUSINESS WIRE)--May 8, 2019--The “Sales Enablement Platform Market by Component (Platform And Services), Organization Size, Deployment Type, Industry Vertical (BFSI, IT, Telecom, Consumer Goods & Retail, Healthcare, Life Sciences, Manufacturing), and Region - Global Forecast to 2024” report has been added to ResearchAndMarkets.com’s offering.

The global sales enablement platform market size is expected to grow from USD 1.1 billion in 2019 to USD 2.6 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period.

The sales enablement platform market is driven by various factors, such as reduced sales cycle, better collaboration between marketing and sales team, and enhanced efficiency of sales representative. However, inconsistent user experience across different access channels can hinder the growth of the market.

Major vendors offering sales enablement platform and services across the globe include SAP (Germany), Bigtincan (US), Upland Software (US), Highspot (US), Seismic (US), Showpad (Belgium), Brainshark (US), ClearSlide (US), ClientPoint (US), Accent Technologies (US), Quark Software (US), Bloomfire (US), Qorus Software (US), Pitcher (Switzerland), Mediafly (US), Rallyware (US), MindTickle (US) and Qstream (US).

The study includes an in-depth competitive analysis of these key players in the sales enablement platform market, with their company profiles, recent developments, and key market strategies.

Consumer goods and retail segment to grow at the highest CAGR during the forecast period

With time, many retail organizations have deployed a mix of technologies, computer systems, and disparate applications to cater to the growing demands of customers. Customer experience proves to be a very vital differentiating factor among a wide array of online shopping options.

Online retailers risk losing out on their users, because of negative customer experience. Hence, retailers around the globe are formulating sales enablement strategies that will help them to target customer with personalized content. Sales enablement platform helps retailers attract and engage customers on different digital channels, for delivering omni-channel experience to their customers.

Integration and implementation services segment to hold the highest market share during the forecast period

Integration and implementation services provide ease to organization in deploying sales enablement platform. These services ensure organizations that applications would be integrated effortlessly with their internal and external systems and they would get the most out of investments made on IT infrastructure.

System integrators help enterprises understand the operational functionalities of their existing systems and establish reliable connectivity between data, people, applications, and devices for the growth of business revenue.

APAC to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, due to the increase in demand for sales enablement platform and services. Sales enablement enables an organization to fine-tune the sales process so that it can align perfectly with the journey of prospects and customers.

The APAC region is expected to experience extensive growth opportunities during the forecast period. Australia and New Zealand (ANZ), India, and China have emerged as undisputed leaders in the sales enablement platform market. Meanwhile, North America is projected to hold the largest market size during the forecast period.

Key Topics Covered

1 Introduction

2 Research Methodology

3 Executive Summary

4 Premium Insights

4.1 Attractive Market Opportunities in the Sales Enablement Platform Market

4.2 Market in North America, By Industry Vertical and Country (2019)

4.3 Market Major Countries

5 Market Overview and Industry Trends

5.1 Introduction

5.2 Market Dynamics

5.2.1 Drivers

5.2.1.1 Rising Need to Improve the Internal Business Process

5.2.1.2 Scaling Sales Efforts With the Help of Advanced Technology

5.2.2 Restraints

5.2.2.1 Inconsistent User Experience Across Various Access Channels

5.2.3 Opportunities

5.2.3.1 Growing Focus of Organization Toward Optimizing Sales Workforce Efficiency

5.2.4 Challenges

5.2.4.1 Upkeeping Sales Communication and Maintaining A Buyer-Seller Relationship

5.2.4.2 Keeping the Customer Better Informed About Products at First Instance

5.3 Industry Trends

5.3.1 Use Case 1: Dun & Bradstreet

5.3.2 Use Case 2: Nxstage Medical, Inc.

6 Sales Enablement Platform Market By Component

6.1 Introduction

6.2 Platform

6.2.1 Growing Focus of Organizations to Automate and Enhance Their Sales Processes to Drive the Demand for Sales Enablement Platform

6.3 Services

6.3.1 Integration and Implementation

6.3.1.1 Efficient Deployment of Sales Enablement Platform Within Organizations’ Systems to Drive the Growth of Integration and Implementation Services

6.3.2 Training and Support

6.3.2.1 Growing Need to Empower Sales Representatives With Enhanced Skills for Fully Utilizing the Sales Enablement Platform to Drive the Growth of Training and Support Services

7 Sales Enablement Platform Market By Organization Size

7.1 Introduction

7.2 Large Enterprises

7.2.1 Growing Need to Have Long-Lasting Relationships With Customers to Drive the Demand for Sales Enablement Platform Solutions Among Large Enterprises

7.3 Small and Medium-Sized Enterprises

7.3.1 The Need for A Cost-Effective and Comprehensive Solution to Drive the Adoption of Sales Enablement Platforms Across SMEs

8 Sales Enablement Platform Market By Deployment Type

8.1 Introduction

8.2 On-Premises

8.2.1 Security Concern Among Enterprises to Drive the Adoption of On-Premises Sales Enablement Platform

8.3 Cloud

8.3.1 Scalability and Cost-Effectiveness are the Major Factors Driving the Adoption of Cloud-Based Sales Enablement Platform

9 Sales Enablement Platform Market By Industry Vertical

9.1 Introduction

9.2 Banking, Financial Services, and Insurance

9.2.1 The Growing Need to Offer Best-In-Class Customer Experience to Drive the Growth of Sales Enablement Platform in the BFSI Industry Vertical

9.3 Consumer Goods and Retail

9.3.1 Growing Competition to Enhance Market Share and Increase Margins to Drive the Growth of Sales Enablement Platform in the Consumer Goods and Retail Industry Vertical

9.4 IT and Telecom

9.4.1 Growing Need to Offer Best-In-Class Customer Experience to Drive the Growth of Sales Enablement Platform in the IT and Telecom Industry Vertical

9.5 Media and Entertainment

9.5.1 Growing Need to Automate Content Creation to Drive the Growth of Sales Enablement Platform in the Media and Entertainment Industry Vertical

9.6 Healthcare and Life Sciences

9.6.1 Growing Need to Share Personalized and Updated Compliance-Approved Content With Prospects to Drive the Growth of Sales Enablement Platform in the Healthcare and Life Sciences Industry Vertical

9.7 Manufacturing

9.7.1 Growing Need to Automate and Enhance Sales Processes to Drive the Growth of Sales Enablement Platform in the Manufacturing Industry Vertical

9.8 Others

10 Sales Enablement Platform Market By Region

10.1 Introduction

10.2 North America

10.2.1 United States

10.2.1.1 Automating Sales Process to Improve Deal Closure Rate to Drive the US Sales Enablement Platform Market

10.2.2 Canada

10.2.2.1 Deployment of Cloud-Based Sales Enablement Platform to Get Actionable Insights From Information to Fuel the Market Growth in Canada

10.3 Europe

10.3.1 United Kingdom

10.3.1.1 Ability to Measure and Analyze Sales Result to Drive the Adoption of Sales Enablement Platform and Services in the Uk

10.3.2 Germany

10.3.2.1 Developed Communication Infrastructure to Propel the Market Growth in Germany

10.3.3 Rest of Europe

10.4 Asia Pacific

10.4.1 Australia and New Zealand

10.4.1.1 Customer-Centric Sales Approach to Drive the Adoption of Sales Enablement Technologies in Anz

10.4.2 China

10.4.2.1 Growing Need Among Sales Representative to Adopt Smart Techniques to Fuel the Market Growth in China

10.4.3 Rest of Asia Pacific

10.5 Middle East and Africa

10.5.1 South Africa

10.5.1.1 Ability to Align Various Departments in an Organization to Boost the Sales Enablement Market Growth in South Africa

10.5.2 United Arab Emirates

10.5.2.1 Digital Trend Among Various Industry Verticals to Boost the Adoption of Sales Enablement Platform and Services in UAE

10.5.3 Rest of Middle East and Africa

10.6 Latin America

10.6.1 Brazil

10.6.1.1 Increasing Awareness About Sales Enablement Techniques to Smoothen the Business Process to Drive the Adoption of Sales Enablement Platform and Services in Brazil

10.6.2 Mexico

10.6.2.1 Increased Productivity of the Sales Workforce By Using Sales Enablement Platform to Boost the Market Growth in Mexico

10.6.3 Rest of Latin America

11 Competitive Landscape

11.1 Overview

11.2 Competitive Scenario

11.2.1 New Product/Solution Launches and Product Enhancements

11.2.2 Business Expansions

11.2.3 Acquisitions

11.2.4 Partnerships, Agreements, and Collaborations

11.3 Competitive Leadership Mapping

11.3.1 Visionary Leaders

11.3.2 Dynamic Differentiators

11.3.3 Innovators

11.3.4 Emerging Companies

12 Company Profiles

12.1 Introduction

12.2 SAP

12.3 Bigtincan

12.4 Upland Software

12.5 Showpad

12.6 Seismic

12.7 Highspot

12.8 Accent Technologies

12.9 ClearSlide

12.10 Brainshark

12.11 Quark

12.12 Bloomfire

12.13 ClientPoint

12.14 Qorus Software

12.15 Pitcher

12.16 Mediafly

12.17 Rallyware

12.18 MindTickle

12.19 Qstream, Inc.

For more information about this report visit https://www.researchandmarkets.com/r/aj9top

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SOURCE: Research and Markets

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