Univision to Relaunch Multi-Platform Sports Media Brand as ‘TUDN’ on July 20
MIAMI--(BUSINESS WIRE)--Jul 8, 2019--
Univision Communications Inc., the leading Hispanic media company in the U.S., will relaunch its multi-platform sports media brand and leading cable sports network as ’ TUDN ’ on Saturday, July 20. Extending across Univision’s robust linear, audio and digital portfolio, TUDN will deliver more live soccer than any other U.S. media brand while offering viewers a richer and more engaging experience than ever before.
Built to serve the most passionate fútbol fanáticos in North America, the TUDN brand identity signals to viewers that this is “Your Sports Network.” The tagline, “ Vivimos TU Pasión,” translates to “We Live Your Passion.”
On July 20, the nation’s No. 1 Spanish-language sports network – currently known as Univision Deportes Network – will become the 24-hour television home of TUDN in the U.S. The network will bring together the top sports programming, talent and production capabilities from the U.S. and Mexico through a collaboration with Grupo Televisa, which is simultaneously debuting the TUDN brand in Mexico. Studio programming on the new joint network will broadcast live and original content from 8 a.m. to 1 a.m. daily, ensuring fresh content with up-to-the-minute news, analysis and opinion.
The launch on July 20 coincides with the opening weekend of the 2019 Torneo Apertura for Liga MX, the most-watched soccer league in the U.S. TUDN’s debut telecast will feature a doubleheader on the long-standing Sábado Futbolero franchise, with Club América taking on Monterrey at 8 p.m. ET and Necaxa hosting Cruz Azul at 9:55 pm. As part of launch week, TUDN will also deliver the first-ever matches from the inaugural Leagues Cup, a new annual competition between Liga MX and Major League Soccer debuting this month, on July 23-24. Univision is the official Spanish-language broadcast partner for this event in the U.S.
“Upon its debut, TUDN will be the largest Spanish-language sports media brand in the world,” said Juan Carlos Rodriguez, President of Sports for Univision and Televisa. “With a bold new content slate built around live programming and the best team of experts in the industry, this new powerhouse identity will resonate with fútbol fanáticos throughout North America and raise the bar for coverage of the world’s most beloved sport.”
In addition to the 24-hour cable sports network, the TUDN brand will also extend to sports telecasts on other Univision networks, including Univision Network, UniMás and Galavisión.
Under the TUDN banner, Univision will continue to deliver more live soccer than any other media company in the U.S. The TUDN live rights portfolio in the U.S., which is projected to account for more than half of all soccer viewership in the country this year, includes Liga MX, Liga MX Femenil, Major League Soccer, the Mexican men’s and women’s national teams, the U.S. men’s and women’s national teams, UEFA Champions League, UEFA Europa League, CONCACAF Champions League, Copa MX and Bundesliga. TUDN will also be the home of Euro 2020 next summer.
In addition to television, the TUDN brand will reach sports fans in the U.S. through the nationwide TUDN Radio Network, the TUDN channel on SiriusXM, the TUDN mobile app and TUDN.com. Visitors to the website and app will find Spanish-language news, analysis, scores, highlights and schedules, as well as live streaming capabilities for authenticated TUDN subscribers.
TUDN LAUNCH WEEK HIGHLIGHTS:
TUDN STUDIO PROGRAMMING LINEUP:
COMING SOON – MORE FÚTBOL AT NO ADDED COST
With the launch of TUDN, Univision will introduce a suite of additional live soccer offerings this fall in conjunction with its distribution partners at no additional cost to viewers. These brand extensions will maximize the value of Univision’s robust live rights portfolio, provide incremental value to distribution partners and allow soccer enthusiasts to further immerse themselves in the beautiful game.
Subscribers to TUDN through participating pay-TV services will have access to this wealth of content through the TUDN app on a wide range of devices, as well as through their set-top box, at no additional charge. Several major pay-TV providers have already signed on to carry both TUDNxtra and Zona Futbol. Both services are slated to launch at the start of the 2019-2020 UEFA Champions League season in September.
TUDN is the multimedia sports division of Univision Communications Inc., the leading Hispanic media company in the U.S. Built around the flagship TUDN cable network, the nation’s No. 1 Spanish-language sports channel, TUDN reaches audiences across Univision’s television portfolio, as well as through the TUDN Radio Network, the TUDN mobile app and TUDN.com. TUDN possesses an industry-leading portfolio of live soccer rights through partnerships with 16 Liga MX clubs, the Mexican Football Federation, US Soccer, UEFA, Concacaf, Major League Soccer, Bundesliga and many more.
About Univision Communications Inc.
As the leading Hispanic media company in the U.S., Univision Communications Inc. entertains, informs and empowers U.S. Hispanics with news, sports and entertainment content across broadcast and cable television, audio and digital platforms. The company’s top-rated media portfolio includes the Univision and UniMás broadcast networks, as well as cable networks Univision Deportes Network (UDN) and Galavisión. Locally, Univision owns or operates 65 television stations in major U.S. Hispanic markets and Puerto Rico. Additionally, Uforia, the Home of Latin Music, encompasses 58 owned or operated radio stations, a live event series and a robust digital audio footprint. The company’s prominent digital assets include Univision.com, streaming service Univision Now, the largest Hispanic influencer network and several top-rated apps. For more information, visit corporate.univision.com .
View source version on businesswire.com:https://www.businesswire.com/news/home/20190708005697/en/
CONTACT: Tatiana Oviedo
KEYWORD: NORTH AMERICA UNITED STATES MEXICO CENTRAL AMERICA FLORIDA
INDUSTRY KEYWORD: SPORTS SOCCER ENTERTAINMENT TV AND RADIO
SOURCE: Univision Communications Inc.
Copyright Business Wire 2019.
PUB: 07/08/2019 03:00 PM/DISC: 07/08/2019 03:01 PM