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Manufacturers Look to Evolve Auto Shopping Experience with Enhanced Digital Features

January 8, 2020 GMT
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Manufacturers Look to Evolve Auto Shopping Experience with Enhanced Digital Features
1 of 2
Manufacturers Look to Evolve Auto Shopping Experience with Enhanced Digital Features

TROY, Mich.--(BUSINESS WIRE)--Jan 8, 2020--

The J.D. Power 2020 Manufacturer Website Evaluation Study SM —Winter is a semiannual study that measures the usefulness of automotive manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200108005024/en/

(Graphic: Business Wire)

“This year’s study was redesigned to underscore several recent trends seen in automotive vehicle manufacturer websites,” said Jon Sundberg, senior manager of digital solutions at J.D. Power. “We’ve taken note of the digital advancements OEM websites are implementing to evolve the automotive shopping experience. Items like personalization, customization and digital retailing are being implemented or are on the digital road map for many OEM sites, and we wanted to ensure the customer has a voice in these areas. We’ve even added self-guided videos and transcripts of shoppers using OEM websites to give further context to the shopping experience.”

This year’s study finds that overall satisfaction averages 834 (on a 1,000-point scale) for the luxury segment, while the mass market segment averages 826. Land Rover (864) ranked highest in the luxury manufacturer brand segment and Mitsubishi (848) is the highest-ranked mass market brand.

The Manufacturer Website Evaluation Study, initially released in 1999, is based on responses from 10,031 new vehicle shoppers who indicate they will be in the market for a new vehicle within the next 24 months. The study was fielded in November 2019.

For more information about the Manufacturer Website Evaluation Study, SM visit https://www.jdpower.com/business/resource/us-manufacturer-website-evaluation-study

See the online press release at http://www.jdpower.com/pr-id/2020001.

J.D. Power  is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power has offices serving North America, Asia Pacific and Europe.

About J.D. Power and Advertising/Promotional Rules: http://www.jdpower.com/business/about-us/press-release-info

View source version on businesswire.com:https://www.businesswire.com/news/home/20200108005024/en/

CONTACT: Media Relations Contacts

Geno Effler; Costa Mesa, Calif.; 714-621-6224; media.relations@jdpa.com

Shane Smith; East Coast; 424-903-3665;ssmith@pacificcommunicationsgroup.com

KEYWORD: UNITED STATES NORTH AMERICA MICHIGAN

INDUSTRY KEYWORD: OTHER CONSUMER TECHNOLOGY ONLINE RETAIL INTERNET MANUFACTURING AUTOMOTIVE MANUFACTURING AUTOMOTIVE RETAIL GENERAL AUTOMOTIVE CONSUMER

SOURCE: J.D. Power

Copyright Business Wire 2020.

PUB: 01/08/2020 08:00 AM/DISC: 01/08/2020 08:01 AM

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