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Asia Millennials Regional Luxury Brands Report 2019: Focus on China, India, South Korea, Singapore, & Hong Kong - ResearchAndMarkets.com

November 13, 2019

DUBLIN--(BUSINESS WIRE)--Nov 13, 2019--

The “Millennials: Regional Luxury Report 2019” report has been added to ResearchAndMarkets.com’s offering.

We will be looking at purchasing behavior, motivations, media channels and brand preferences of highly affluent consumers when it comes to purchasing premium and luxury products and services.

Millennials are the primary driving force in the international marketplace today. They represent a major proportion of the world’s population and are currently in their prime years of active adulthood with ample spending power.

Asia is home to the largest millennial population in the world, and the buoyant economic growth in the region has led to an increase in the affluent millennial consumer base. The luxury market has with no doubt benefitted significantly from the rise of these young and influential consumers.

To tap into the growing spending appetite of affluent Asian millennials, brands need to understand each market’s distinct needs, preferences, perceptions, and ways of interacting with luxury products and experiences. We look at the top brands for each category market covered.

Product Categories Covered

The 2019 Luxury Study covers premium brands across the following categories:

Countries Covered

Brand selection: For past purchase/ownership and future purchase plan questions, we have selected brands that are well-known luxury brands and/or are part of the competitive set of our subscribers’ brands. For brand image questions, we include subscriber brands, as well as, a sub-set of high-end luxury brands that have shown to be the most popular in our research.

Methodology:

Key Topics Covered:

SECTION A: LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR

SECTION B: FASHION CATEGORY

SECTION C: WATCHES & JEWELLERY CATEGORY (similar to Section B)

SECTION D: SKINCARE & MAKEUP (similar to Section B)

SECTION E: ALCOHOL (similar to Section B)

SECTION F: FINANCES

SECTION G: TRAVEL

SECTION H: PROFILING

For more information about this report visit https://www.researchandmarkets.com/r/5vo9sn

View source version on businesswire.com:https://www.businesswire.com/news/home/20191113005323/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

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KEYWORD: CHINA HONG KONG ASIA PACIFIC

INDUSTRY KEYWORD: LUXURY RETAIL

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/13/2019 04:48 AM/DISC: 11/13/2019 04:48 AM

http://www.businesswire.com/news/home/20191113005323/en