AP NEWS
Click to copy
Press release content from Business Wire. The AP news staff was not involved in its creation.
Click to copy
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

U.S. Women’s National Soccer Team Honored With Limited Edition Wheaties™ Box in Partnership With Serena Williams

August 1, 2019

MINNEAPOLIS--(BUSINESS WIRE)--Aug 1, 2019--

Today Wheaties, in partnership with Serena Williams, announced the release of a commemorative limited-edition box featuring the four-time world champion U.S. Women’s National Soccer Team (USWNT), as they kick-off their Victory Tour this Saturday, August 3. Special edition boxes will be sold for 23 dollars, a nod to the 23 fierce women who are a part of this record-breaking team, with 100 percent of the selling price being donated to organizations committed to empowering girls through sports. This announcement comes a month after Wheaties announced their new champion, Serena Williams, with the “She’s a Champion” campaign.

“The USWNT captivated the world this summer. They impressed us all with their incredible accomplishments on the field—and their use of sports as a platform to inspire the next generation of girls,” Serena Williams said. “I believe a champion embodies a person in all aspects of their life and I am so proud to share my time on the Wheaties box with these amazing women who are doing just that. When we support each other and build each other up, we can do anything.”

The USWNT has been the most successful women’s team in international soccer history, earning four world championship titles—and this summer in France set a record for the most goals scored with 26 over the seven-game tournament.

While Serena Williams’ exclusive Wheaties box is currently available in retailers nationwide, Wheaties will release 10,000 USWNT commemorative boxes for a limited time only on Wheaties.com while supplies last. Sales of these boxes will be donated to Girls in the Game and the U.S. Soccer Girls Development Academy.

“It is beyond wonderful to see our team on the cover of the iconic Wheaties box,” Becky Sauerbrunn, USWNT defender said. “Not only is it an honor to have our team recognized amongst some of the world’s most renowned athletes, this highlights our 2019 world championship title as more than just a win for the sport of soccer, it supports our drive for women’s equality in all sports.”

For more information or to purchase a commemorative box please visit Wheaties.com

ABOUT WHEATIES
Coined “The Breakfast of Champions”, Wheaties is made up of 100 percent whole grain wheat flakes and has been fueling active lifestyles for 95 years. In 1934, Wheaties honored Lou Gehrig as their first cover athlete and has been celebrating champions of all types on their iconic orange cereal boxes ever since. Some of the greatest athletes in American history have been honored on Wheaties boxes. To view a timeline of Wheaties Champions over the decades, visit www.wheaties.com.

ABOUT GIRLS IN THE GAME
Girls in the Game programs for girls ages 7 to 18 are designed to work in concert with one another. We strive to get girls involved at a young age and keep them engaged over the long term. Girls in the Game offers both year-round programs as well as one-day events that introduce girls, schools, and communities to our organization in the hopes of getting them interested and involved long-term. Each program offers participants the opportunity to be physically active, learn about healthy lifestyle choices, and improve their leadership skills in a safe, all-girl setting.

ABOUT THE USWNT PLAYERS ASSOCIATION
The U.S. Women’s National Team Players Association serves as a leading advocate for women’s soccer players, pioneering a new era of women’s soccer as a preeminent sport. Our primary mission is to protect the rights of USWNT Players and to advance and safeguard the economic and social welfare of all USWNT Players, both on and off the field. We are committed to raising the level of women’s soccer domestically and continuing to grow the game worldwide.

ABOUT U.S. SOCCER
Founded in 1913, the U.S. Soccer Federation has been the official governing body of the sport in the United States for more than 100 years. During that time, the growth of the sport has grown tremendously at all levels. As U.S. Soccer looks towards the future, its mission is to make soccer the preeminent sport in the United States. With a long-term and strategic approach, U.S. Soccer aims to accomplish its mission by supporting its members to increase participation at the youth and adult levels, develop world class players, coaches and referees to consistently win at the highest levels on the international stage and serve the fans by engaging with them in deeper and more meaningful ways. For more information, visit ussoccer.com.

ABOUT U.S. SOCCER GIRLS DEVELOPMENT ACADEMY
The U.S. Soccer Girls Development Academy Program focuses on positively impacting everyday club environments to assist in maximizing youth player development across the country. The Academy values individual development of elite players over winning trophies and titles. The Academy sets the standard for elite environments for youth soccer clubs nationwide and is a part of U.S. Soccer’s global leadership position in youth soccer that will impact thousands of players. U.S. Soccer started the Development Academy Program to improve long-term player and coach development. After studying player development models domestically and internationally, U.S. Soccer collaborated with elite soccer clubs across the nation to create a program to provide the proper environment by emphasizing quality training and limited meaningful competition.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190801005951/en/

CONTACT: Kelsey Roemhildt, General Mills

763-764-6364

media.line@genmills.com

KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: SOCCER ENTERTAINMENT PACKAGING FUND RAISING FOUNDATION MANUFACTURING OTHER PHILANTHROPY PRIMARY/SECONDARY EDUCATION GENERAL SPORTS WOMEN SPORTS MEN CELEBRITY FAMILY CONSUMER TEENS FOOD/BEVERAGE CHILDREN RETAIL OTHER SPORTS TENNIS PHILANTHROPY

SOURCE: General Mills

Copyright Business Wire 2019.

PUB: 08/01/2019 03:23 PM/DISC: 08/01/2019 03:23 PM

http://www.businesswire.com/news/home/20190801005951/en

All contents © copyright 2019 The Associated Press. All rights reserved.