Piper Jaffray Completes Semi-Annual Generation Z Survey of 8,000 U.S. Teens
MINNEAPOLIS--(BUSINESS WIRE)--Apr 8, 2019--Piper Jaffray Companies (NYSE: PJC), a leading investment bank and asset management firm, completed its 37th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences amongst 8,000 teens across 47 U.S. states with an average age of 16. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.
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Piper Jaffray 37th semi-annual Taking Stock With Teens survey, Spring 2019 (Graphic: Piper Jaffray).
For the survey infographic and more information, visit piperjaffray.com/teens .
“Our Spring Teen Survey further validated several characteristics of this digitally-native demographic; 83% of teens have an iPhone, 50% claim Amazon as their favorite website and video game consumption hit an all-time high in our survey,” said Erinn Murphy, Piper Jaffray senior research analyst. “Broadly, casualization of fashion continues and footwear is gaining wallet share. Brands lululemon and Vans hit survey peak share. Within beauty, ULTA was the No. 1 preferred destination—unseating competitor Sephora for the first time.”
Spring 2019 Key Findings
Spending & Shopping Behavior
The Piper Jaffray Taking Stock With Teens® survey is a semi-annual research project that gathers input from 8,000 teens with an average age of 16 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Jaffray has surveyed more than 170,000 teens and collected over 44 million data points on teen spending.
* Source: Fung Global Retail & Technology
Piper Jaffray Companies (NYSE: PJC) is a leading investment bank and asset management firm. Securities brokerage and investment banking services are offered in the U.S. through Piper Jaffray & Co., member SIPC and FINRA; in Europe through Piper Jaffray Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Jaffray Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Asset management products and services are offered through five separate investment advisory affiliates―U.S. Securities and Exchange Commission (SEC) registered Advisory Research, Inc., Piper Jaffray Investment Management LLC, PJC Capital Partners LLC and Piper Jaffray & Co., and Guernsey-based Parallel General Partners Limited, authorized and regulated by the Guernsey Financial Services Commission.
© 2019 Piper Jaffray Companies. 800 Nicollet Mall, Suite 1000, Minneapolis, Minnesota 55402-7036
View source version on businesswire.com:https://www.businesswire.com/news/home/20190408005596/en/
CONTACT: Pamela Steensland
Tel: 612 303-8185
KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA
INDUSTRY KEYWORD: RESTAURANT/BAR PROFESSIONAL SERVICES BANKING FINANCE TEENS RETAIL COSMETICS FASHION FOOD/BEVERAGE SPECIALTY CONSUMER
SOURCE: Piper Jaffray Companies
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PUB: 04/08/2019 11:28 AM/DISC: 04/08/2019 11:28 AM