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Press release content from Business Wire. The AP news staff was not involved in its creation.

Tiki Cat Launches Raw Cat Food Line

May 13, 2019

ST. LOUIS--(BUSINESS WIRE)--May 13, 2019--

Tiki Pets®, leader of gourmet whole foods for pets, announced today the addition of Tiki Cat® Raw – a line of uncooked, pure protein cat food, without added fruits, vegetables or grains.

Tiki Cat Raw offers cats complete and balanced nutrition with the soft texture cats prefer. The single-protein formulas come in hermetically sealed food-safe tubs and are available in ground chicken or turkey plus liver options.

“We have learned from our extensive research that cats, unlike other mammals, cannot efficiently utilize carbohydrates in their diet, so the nutrients found in meat are essential to their survival,” says Olivier Amice, CEO of Whitebridge Pet Brands, the makers of Tiki Cat. “By offering a pure protein diet, cats can thrive and avoid a series of health conditions caused by too many carbohydrates in their diet.”

Tiki Cat Raw undergoes High Pressure Pasteurization (HPP) for food safety and its resealable packaging allows it to maintain its freshness and provides safe storage. In addition, the product is made at a proprietary SQF3 Certified manufacturing plant, in full compliance with regulatory requirements and in a controlled environment specifically designed for the production of raw meat products.

“Raw pet food is a fresh opportunity in this industry, as high-protein, minimally-processed cat food that mimics their natural prey diet becomes more and more popular,” says Amice.

Tiki Cat Raw will be available this spring at retailers in two sizes: eight ounces or 24 ounces, with a MSRP of $5.99 and $14.99 respectively.

About Tiki Pets

Launched in 2005, Tiki Pets is a range of minimally processed, premium foods made with real ingredients carefully chosen just for dogs and cats. High-quality protein is always the #1 ingredient, coming from animal sources, like Alaskan salmon, chicken, lamb, egg, ahi tuna and whole prawns. Ultra-nutritious superfoods, like kale, spinach, pumpkin, carrots and flaxseed, give cats and small dogs a boost of vitamins, minerals and fatty acids. No animal by-products, corn, white potatoes, wheat, artificial flavors, colors or preservatives are used in any Tiki Pets products.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190513005740/en/

CONTACT: Ann Hudson

Telephone: (800) 361-9079

Cell: (314) 614-2388

Email: Ann.Hudson@whitebridgepet.com

KEYWORD: UNITED STATES NORTH AMERICA MISSOURI

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE CONSUMER PETS

SOURCE: Tiki Pets

Copyright Business Wire 2019.

PUB: 05/13/2019 01:36 PM/DISC: 05/13/2019 01:36 PM

http://www.businesswire.com/news/home/20190513005740/en

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