AP NEWS
Press release content from Business Wire. The AP news staff was not involved in its creation.
PRESS RELEASE: Paid content from Business Wire
Press release content from Business Wire. The AP news staff was not involved in its creation.

e.l.f. Cosmetics Kept Grammy Celebs Glowing at Republic Records’ GRAMMY® After Party

January 27, 2020 GMT

OAKLAND, Calif.--(BUSINESS WIRE)--Jan 27, 2020--

e.l.f. (NYSE: ELF), and Republic Records together celebrated music’s biggest night at Republic’s GRAMMY after party, where e.l.f. was the official cosmetics sponsor. e.l.f. was pleased to celebrate with the celebrity attendees by providing touch-ups in e.l.f.’s VIP Beauty Lounge at the party’s entrance. There, celebs prepped for the evening’s many selfies and close-ups with the help of e.l.f.’s makeup artists, using e.l.f. products.

The makeup team, led by e.l.f.’s own Anna Bynum along with celebrity makeup artists Caitlin Cassidy and Michelle Hernandez, created a beauty look using e.l.f.’s red-carpet ready products including e.l.f.’s Liquid Glitter Eyeshadow, SRSLY Satin Lipstick and Poreless Putty Primers. They customized this look to ensure that the night’s many luminaries could put forth their own glamorous, individualized eyes, lips and faces during the star-studded evening, which lasted past 2:00AM.

“The GRAMMYs was a natural progression in our collaboration with Republic which first began when we joined forces to produce the music video for e.l.f.’s “eyes.lips.face. (e.l.f.)” song, featuring artists iLL Wayno and Holla FyeSixWun,” said Kory Marchisotto, e.l.f.’s Chief Marketing Officer. “It was so exciting to be a part of Republic’s GRAMMY night and gratifying to work with a partner who shares our values of supporting diversity, inclusivity and joy through individual expression – including through music and authentic beauty. The Republic after party gave us a chance to display these values in action to a group of amazing artists and influencers.”

For more information visit www.elfcosmetics.com or visit @elfcosmetics on Facebook, Twitter, and Instagram for updates.

About e.l.f.: Since 2004, e.l.f. has made the best of beauty accessible to every eye, lip and face. e.l.f. makes high quality, prestige-inspired cosmetics and skin care products at an extraordinary value and is proud to be 100% vegan and cruelty-free. As one of the first online beauty brands, e.l.f. has a passionate social following, national distribution at leading retailers such as Target, Walmart, and Ulta Beauty, and a growing international presence. Learn more by visiting www.elfcosmetics.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20200127005249/en/

CONTACT: Investors:

Willa McManmon

Vice President IR and Corporate Communications, e.l.f. Cosmetics

(650) 960-5177Media:

Alecia Pulman, ICR, Inc.

(203) 682-8200

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: MUSIC COSMETICS RETAIL ENTERTAINMENT CELEBRITY

SOURCE: e.l.f. Cosmetics

Copyright Business Wire 2020.

PUB: 01/27/2020 06:00 AM/DISC: 01/27/2020 06:00 AM

http://www.businesswire.com/news/home/20200127005249/en