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Italian Mobile Market Report 2019: A Year on from Iliad Entering in the Market - ResearchAndMarkets.com

November 6, 2019 GMT

DUBLIN--(BUSINESS WIRE)--Nov 6, 2019--

The “Tariff Trends SnapShot 135 - The Italian Mobile Market - a year on from Iliad entering in the Italian Market” report has been added to ResearchAndMarkets.com’s offering.

This report provides an update on the most recent changes in the Italian mobile market, it follows the earlier SnapShots on the Italian market ahead of the launch of the 4th Italian MNO Iliad Italy, and post launch.

Italy has maintained four MNOs in the market as part of the condition of permitting the merger between Tre (3) Italy and Wind MNOs allowing the entry of Iliad Italy from June 2018.

Since launch Iliad Italy has acquired 3.3 million users in less than a year since launch and aims to generate Euro 1.5 billion in the long term. (For comparison reason, the Italian mobile market was worth Euro 16 billion in 2017).

Initially, Iliad disrupted the market with sharply reduced pricing and with an increased mobile data allowance, but market pricing has increased from the initial launch levels. The market continues to be competitive with the conversion of Fastweb into an MNO from an MVNO.

Key Topics Covered:

1. Introduction - Italian mobile market update

2. New Italian mobile plans

3. New Italian Fixed Fibre plans

4. The key changes in the Italian mobile market

5. Conclusions - Price changes in the Italian market

Companies Mentioned

For more information about this report visit https://www.researchandmarkets.com/r/wzgbpa

View source version on businesswire.com:https://www.businesswire.com/news/home/20191106005433/en/

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KEYWORD: ITALY EUROPE

INDUSTRY KEYWORD: TECHNOLOGY MOBILE/WIRELESS

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 11/06/2019 05:22 AM/DISC: 11/06/2019 05:22 AM

http://www.businesswire.com/news/home/20191106005433/en